Jeffries Point Neighborhood Association

Company or website name

Jeffries Point Neighborhood Association

Slogan or Tagline

no

Describe your company and organization and target audience

The requested logo will serve as the overarching graphic element to brand The Jeffries Point Neighborhood Association (JPNA). Jeffries Point is a part of East Boston, MA bordered by the water and Logan Airport. The neighborhood of Jeffries Point has great historic significance, cultural richness, and an array of amenities complemented with significant parks. Jeffries Point is urban. The neighborhood is dense and commercial and industrial areas are adjacent to row homes. The population is diverse - residents in the area speak approximately 52 different languages, and approximately 20% are foreign born.

The design should have the following

Target Market | Audience you are trying to reach so designers can create their concepts fit for your audience Primary branding is aimed at creating an identity that unifies the residents and businesses that reside and operate within the geographic boundaries of Jeffries Point. As a neighborhood organization the logo will be used on the website, newsletters, sponsorships and hopefully on marketing collateral and ad specialty items that can help raise funds for the non-profit organization. Design Specifics | Any preferences or ideas for Style, Font, Color, Imagery, etc. Does not need use the words “Jeffries Point Neighborhood Association” but may want to integrate those word for use in letterhead. Goal is to develop a logo that is representative of theJPNA and Jeffries Point region and should convey: Diversity, vibrancy, vision of the future with respect for the past. Design should be universal in theme, clean lined and modern. • Must be professional quality. This logo will be utilized on a wide variety of mediums, including websites, social media, printed materials (stationery, pamphlets, t-shirts, business cards, etc.), • Must be easily reproducible and scalable for large and small formatting. • Up to 3 colors may be used. The logo must look good in color and in black and white. • Logos cannot contain copyrighted material. Logos must have been created and edited by the contestant(s). Logos may not include images or licensed images that have been previously published.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

words, too much imagery, more than 3 colors.

What style of logo would you like?

Colors to use in the design

maybe gray and or blue?

Briefly describe your contest

Jeffries Point Neighborhood Association