Creative Brief

Company or website name

JeffCasperMedia llc

Slogan or Tagline

I don't have a tagline and am open to ideas

Describe your company and organization and target audience

Audience measurement for media. For example, how many people see a billboard? I create these metrics and teach buyers and sellers how to use them.

The design should have the following

Something with a ghost that does not look too much like Casper the Ghost. Feel free to play up the dorkiness or "sciency-ness" of what this ghost is doing.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)

This design should not have this in the entries

nothing comes to mind to exclude. also, I want the lettering to communicate skill, not cute-sy

Colors to use in the design

masculine colors.

Briefly describe your contest

This logo will be used to introduce my business acumen and personality. I want them to know that I have skill, but that I am also approachable. Audi