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- ENTRY # 535825
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Comments for entry # 535825
This has promise. The arrow might need to be more focused. Maybe shorter, or thicker, or not in a box.
Hello Contest Holders, I have just uploaded 3 color versions of the above design. The added arrow crossing the entire logo increases the feeling of forward motion. Also the top and bottom pieces of the rectangular indigo color swatch behind the "Indi" letters now resemble the shapes of two machined pieces of metal, reinforcing the manufacturing aspect of your corporate identity. As I mentioned on earlier designs, these designs are one-color, just like your name. If you research logo and branding theory for yourself, you will see that there are benefits to choosing a single branding color and stamping that color in the public mind as your own. Take for example, Coca-Cola who practically owns a particular shade of red in the public mind. Anytime you see that particular red now, you know it is Coca-Cola. Adobe, Virgin, Dell, HP and many other successful companies have successfully used that tactic. That's just my two cents, and I could add a second color to this design, but I truly believe it will be a stronger branding tool for your company if maintained as a single color. Looking forward to your feedback. Best regards, Matthew
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About the Creative
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john12343 Bio
I am an Illustrator and Designer living in Los Angeles. I work for a nonprofit org full time.
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