Creative Brief

Company or website name

Indie Rose By Design

Slogan or Tagline

Untraditional. Unpolished. Unafraid.

Describe your company and organization and target audience

Our company is a clothing boutique that offers unique styles you can't find in the ordinary "big box store". We are still a small startup, but we are looking forward for the future and all the growth.

The design should have the following

We would like the logo to include a rose somehow. A natural rustic feel would be appropriate. Other than that the sky is the limit.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

We don't want to be defined as a "shopping outlet" so shopping bags would not be appropriate as the main element. Please stay away from neon colors.

Colors to use in the design

Reds, whites, creams, olive green, etc. We are looking for something that is a little more of the farmhouse chic look. Colors that are more dull or muted would be okay, but nothing so dark it will be lost on black backgrounds.

Briefly describe your contest

A small but unique clothing boutique is looking for a logo that will encapsulate a feel of rustic farmhouse home with a unique twist.