Creative Brief

Company or website name

Honest Money

Slogan or Tagline

The New Gold Standard

Describe your company and organization and target audience

Colors must be blue, gold and silver combined. The shield must contain the same phrase that is on US Currency today. the phrase: \\\"In God We Trust\\\" somewhere within the shield.

The design should have the following

I want an icon, specifically a shield with the same shape as the UPS (United Parcel Service Logo). The name will go next to it on the right. Keep in mind that the icon will also be used for my main comapany as well. Perry International Bancorp. The shield will be interchangable with other company projects as well.

This logo will be used for

This design should not have this in the entries

My target audience are 35+ aged white professional males generally earning $100,000 or more per year. Majority will be 50+ years old.

Colors to use in the design

www.ups.com

Briefly describe your contest

Looking for Perfection