Creative Brief

Company or website name

Helt Appliance Repair LLC

Describe your company and organization and target audience

We diagnose and repair major home appliances such as washers, dryers, ovens and refrigerators. Aimed towards any homeowner that has an ailing appliance.

The design should have the following

Excited to see what you creatives have up your sleeves.
Looking for an industrious & tough, yet not overly masculine look. I would like the clean yet tough look of this design to indicate to potential customers that we are a clean cut professional company that will take good care of their belongings. Hoping to have an elegant enough look that high end homeowners would consider us to be of their kind, while also looking accessible to normal blue collar people. Ideally their is some sort of washing machine/clothes dryer type illustration or design incorporated that makes it clear to people what sort of business this is. I don't mind some contrast of colors.

Looking forward to working with you.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

Ideally no pink or purple, or excessively bright greens. A tasteful orange, red or yellow would potentially be ok.

Colors to use in the design

Black, Gray/Silver, Hunter Green, Brown/Bronze

Briefly describe your contest

Clean, professional logo for a budding home appliance repair business