HalfPint Leather

Company or website name

HalfPint Leather

Slogan or Tagline

(We just submitted a hatchwise tagline contest for a new one)

Describe your company and organization and target audience

We are small family business in Portland, Oregon selling used and vintage leather boots, bags and belts (www.halfpintpdx.com). Our aesthetic is rough/distressed/rustic and we are looking to foster and maintain that aesthetic.

We sell to people of every generation. men, women and children. We have hipsters and their parents shopping together in our store. Please check our our webpage and instagram photos as www.halfpintpdx.com. We value a good vintage patina.

The design should have the following

Please look at our webpage www.halfpintpdx.com to get a sense of our store's aesthetic. We are looking for a new logo symbol together with the existing lettering as is (we are adding "Leather" to the end of HalfPint, so it should be in the same font. The logo should represent what we sell: vintage leather boots/bags.

We are looking for something perhaps incorporating a Western boot and a vintage leather Purse. We don't want to give the impression that we are solely selling western wear, or that it is only a women's boutique. We could even have a belt...some sort of visual in a vintage/boho style that reflects the items we sell. Check out our website for ideas, as we have lots of photos from our Instagram feed right on the homepage.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

A perfume bottle and flower!!
Contemporary designs.
Cowboy or ranch motif.

What style of logo would you like?

Colors to use in the design

Earth tones, burnt rustic colors - vintage pallet, shabby-chic patina, not too bright.

Briefly describe your contest

Logo Redesign for vintage/used leather goods retail store.