Creative Brief

Company or website name

Fresh Tracks Research

Slogan or Tagline

(none)

Describe your company and organization and target audience

Fresh Tracks Research is a non-profit group of educational researchers who have captured & documented breakthrough Math teaching methods for middle school aged teachers. The audience consists of teachers aged 30-55. We will be creating a site with 100+ hours of real-time teaching videos in Colorado public schools highlighting how these new methods are performed.

The design should have the following

Fresh Tracks Research
Inspiration for the non-profit name is two-fold:
1) The lead researcher is a longtime backcountry skier who has always been seeking "fresh tracks". Think of clean, S-turns in fresh snow on a pristine mountainside with Rocky Mountain peak looming above. I have a photo to share - unsure how to upload to Hatchwise...
2) Fresh Tracks also being a reference to new instructional "video tracks"

Seeking something professional, clean and contemporary.

Can envision the use of powder ski tracks incorporated into name or alongside as an ICON.

This logo will be used for

• Online (Website, facebook etc.)

This design should not have this in the entries

Clean and readable font. This is in the education realm, so simple and straightforward desired.

Colors to use in the design

Warm and inviting color palate. Nothing bold or bright.

Briefly describe your contest

Educational Research company seeking logo inspired by backcountry powder skiing