Family Health Warrior

Company or website name

Family Health Warrior

Slogan or Tagline

Redefining Health. Empowering You.

Describe your company and organization and target audience

Hi! I'm starting a brand catered to men and women between the ages of 25 and 55, with children, who are sick and tired of the U.S. medical system as we know it. In the United States, we dump the most amount of money in to "healthcare" in the way of medical procedures, pharmaceuticals/vaccinations, and the birthing and dying processes, yet we rank at the very bottom of developed countries in overall health. The "healthcare" model isn't working. I'd like to empower these moms and dads with common-sense themes that will grant them different and holistic options in taking care of their bodies and living optimal lives. The Family Health Warrior will cover everything from the birthing process (homebirth vs hospital birth), foods used to fuel our bodies (GMO's vs clean food) and the effects that food has on our bodies and lifestyle, medical care vs holistic (osteopathic, chiropractic) care, how to treat fevers and sicknesses without rushing to the medical doctor, and many others.

Prior to holistic health care, my background is in fashion, so I'd like the branding to be innovative, fashionable, and funky, but not so over-the-top where my audience isn't able to relate.

The design should have the following

I'm super open to ideas, but need a logo design that can be utilized on social media, website/blog, t-shirts, coffee cups, etc. I'm fine with initials (either "F" or "FHW") but not necessary. For icons-- no "idea' lightbulb, bubble quotes, or "thought bubbles"; I was given feedback previously in that the person felt condemned/criticized (like, "You're dumb for not thinking the way that I do". Obviously not a vibe that I'm going for).

Colors-- I'm open. Solid, multicolor, ombre, anything. Should simply cater to both men and women. Blue is a natural, but I'm trying to steer away from royal blue (it's the logo color in our chiropractic business and I'd prefer not to overlap).

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

I prefer funkier/more modern/interesting fonts. Nothing too basic. Want this logo to POP.

What style of logo would you like?

Colors to use in the design

Anything that works for both men and women. Originally tried a dark coral color with black and liked it, but I've gotten mixed reviews on any shade of orange.

Briefly describe your contest

Funky, innovative logo needed: "Family Health Warrior"!