Fairytale

Company or website name

Fairytale

Slogan or Tagline

N/A

Describe your company and organization and target audience

We are a marijuana manufacturing and delivery company.
Currently, we plan to launch a brand that sells pre-packaged flowers, pre-rolls, concentrate, and vape pens,

- Brand name: FAIRYTALE

- Delivery service: FAIRYTALE Delivery

- Main TA: 20s-40s, low to middle-income demographics

- Price positioning: low (cheap) price positioning for mainstream + fast market saturation

- Main benefit: cheap price for easy access to mainstream users that offers great quality

The design should have the following

1. Please create one logo with Fairytale inspired designs with Unicorn.

- Creative elements you can work with: Horn, wings, unicorn head, and body. With or without weed images.
- Colors: Open to variations. It can be colorful, it can be neon-ish, it can be a simple solid color.
- Direction: Fun for adults, easy-going, vibrant. Not funky, edgy.
- You may also try to incorporate the unicorn creative elements into the FAIRYTALE logo itself. For ex., unicorn wings on the FAIRYTALE letters, but this is just an idea so the creative process is per your discretion.

(Once we finish the contest on the logo, we will work with the winning designer to create packaging designs)

- Consideration: Please refrain from using cartoonish designs and graphics that appeal to children. For example, unicorn too cute, big pretty eyes, grins, too magical, too unrealistic, etc.

2. Background: The brand name 'FAIRYTALE' is in reference to the mythical fairytale world of characters. For this contest, we ask that you focus on working with unicorns.


We will upload a sample logo design file for reference.
This design was a mock-up from the old brand packaging

Everything is up to modification from the sample logo, and we are looking for fresh creative original ideas.

We need,

1. Log design

2. Catchphrase/logo tagline that can go near the logo that best explains the product's unique proposition or benefit and value.

This logo will be used for

• Online (Website, facebook etc.)
• Merchandise (mugs, t-shirts etc.)

What style of logo would you like?

Colors to use in the design

Can be colorful as in rainbow colors, can be neon colors, it can be solid colors. We are opened to suggestsions.

Briefly describe your contest

Logo design contest for a cheap, affordable weed brand that offers quality and fun.