FairStart -a Logo Design Contest by fairstart

Creative Brief

Contest received 192 entries and the contest holder has awarded a winner.

Company or website name


Slogan or Tagline

[no tagline with logo]

Describe your company and organization and target audience

We need a logo and app icon design for a new car insurance company, FairStart, targeting young drivers with an innovative approach to lowering accident rates and cutting insurance premiums.

Here are some of the brand attributes we hope the logo will evoke: safety, reliability, competence, learning, innovation.

The design should have the following

The design should have these elements:

-FairStart is one word. Open to F and S both being capitalized or both lower case.
-Logo can simply be the company name, or the company name plus design elements that evoke the brand attributes
-Logo should be able to be scalable, to be used (either whole logo or design element) as square app logo (without text) and more rectangular website logo with full company name and design element

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)
  • Television/screen

This design should not have this in the entries

Avoid red and black.
Avoid complicated, busy designs.

Colors to use in the design

-Should have one or two colors in the logo and one, two, or three colors in the design element for app icon
-Open to white background or secondary color background
-Open to many different colors, but like these: Hex#: 330066 (rust orange), CC6600 (purple)

Briefly describe your contest

Design the future of car insurance: FairStart