Easeful Mama

Company or website name

Easeful Mama

Slogan or Tagline

Your Guide To Relaxed + Easeful Parenting From Preconception to College

Describe your company and organization and target audience

I am coach who works with families (mostly targeting moms) to improve family dynamics, set up household systems, and bring more ease into family life. Part of my mission is to share with mothers that there's a more relaxed way of parenting possible. That they can be happy, aligned, and at ease and still show up as incredible parents. I teach conscious, peaceful parenting practices in relation to clear, applicable systems that take the pressure off the day to day and allow moms to have the lives they really dream of – centering around their family while caring deeply for themselves.

Please check out the attached image for an idea of the vibe I like.

The design should have the following

I don't have a clear picture in mind. I would say my target audience are open-minded and opening up to conscious parenting, but aren't too far into the "woo" or hippie side of things.

I want this to have a really earthy, natural, elegant and feminine feel without looking too much like a yoga brand. My work is very much about the overlap between a relaxed, feminine approach and clear systems and structure that support families. I want it to look legit and respectable, but still beautiful and really appealing to feminine women.

Also, this work applies to parents with kids of all ages so I it can't look to "baby" oriented.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)

This design should not have this in the entries

Nothing too baby looking. I'll provide the colors I'm using. The color palette is still a bit of a work in progress but it'll be right along these lines. I want it to look soft and feminine, but not so much that dads won't also take it seriously.

What style of logo would you like?

Colors to use in the design

#1B404B (Teal)
#B05645 (Burnt Orange)
#E7A25B (Mustard Yellow)
#E4CFB2 (tan)
#FFFFF6 (white)
#DC4336 (Orange/red) – this is my accent color for buttons, etc.

Doesn't need all of these by any means, but these are some of my website colors

Briefly describe your contest

I'm looking for an elegant logo for my coaching practice for moms. I want it to have an earthy, feminine vibe, but still look like it can be take