Creative Brief

Company or website name

Data Tracker

Describe your company and organization and target audience

This is a consulting company for online databases, website development, and hosting services.

The design should have the following

I'm looking for a simple logo, nothing complicated. The name "Data Tracker" has to be prominent. So the logo could either just be those words uniquely styled, or also include a complementary icon.

The words "Data Tracker" can be spelled "Data Tracker" or "DATA TRACKER", whichever looks good in the logo.

I'm looking for more of a professional IT look, as in being serious about reliable and secure data. I'm NOT looking for a logo that suggests that this is a branding/design web shop.

The logo should look good in color, but also look good in black and white.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

Colors to use in the design

I'm leaning towards blue colors, but open to suggestions.

Briefly describe your contest

New logo for a new company that develops custom online databases.