Logo Design Contest brief for Cuisine Apothicaire

Company or website name

Cuisine Apothicaire

Slogan or Tagline

the healing plant kitchen

Describe your company and organization and target audience

We produce home-made, high quality, plant-based meals for the conscientious consumer wishing to enjoy healthful meals at home.

OUR KITCHEN PRINCIPLES:
1. Scratch Kitchen - I make everything I can from scratch
2. Ethically and Locally Sourced - I do my shopping at either a local food co-operative, or directly from farmers at the Brickworks market, always favouring organic, in season, local produce. All to ensure that farmers are paid fairly for their work
3. Low/No Waste - I buy in bulk with reusable containers, or in large enough quantities that I'm significantly able to minimize waste
4. Whole Foods, Plant Based - Let food be thy medicine, while reducing your environmental footprint, and saving animal's lives. It's a win-win-win

WHY I STARTED THIS BUSINESS:
I've been working for a huge pharmaceutical company for a decade. This year, at age 35, I was diagnosed with a brain tumour. My priorities have changed, and the lens through which I see the world has been altered. Two of my greatest joys are cooking, and spending time with my dogs. If I were able to earn a living cooking, I would be able to spend more time doing things I love, until it's time to head to paradise. As a thank you for your support, I promise to fill every meal with love, gratitude and tons positive energy. xo ~Kristy

The design should have the following

I love script, and the little plant emoji. The logo should have a clean and simple, plant-inspired look and feel. I'd love to see some earthy greys and greens possibly in the logo (but I am very open to your creative design ideas too!)

This logo will be used for

Online (Website, facebook etc.)
Print (business cards, letterheads, brochures etc.)
Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

The files I've uploaded are my first drafts... yours does not have to look like this, especially given how horrible and unrefined they look, but it might give you a flavour of the spirit of the design that's in my head.