Logo Design Contest brief for Coventry Capital

Company or website name

Coventry Capital

Slogan or Tagline

No information provided.

Describe your company and organization and target audience

Coventry Capital provides personalized financial investment advice to clients regarding how to invest funds to meet their expressed needs (which vary by client, and may include security, maximized return, or even a balance of high returns and security, etc). Individual stocks, bonds, insurance and other investments are all potentially recommended based on the client's expressed desires. Their target audience is rooted in the Midwestern United States (a pretty conservative group), who are between the ages of 45 and 55 years, and have a minimum of $250,000US to invest. They probably do some investing on their own and don't currently use an investment advisor. Coventry Capital has been around since 1981, is a member of the Financial Industry Regulatory Authority (FINRA), and has a relationship with the Royal Bank of Canada which serves as the clearing house for all transactions. Bottomline, they are a solid, reputable firm that has been around for a long time. Their current logo is extremely dated, and this project is to update/upgrade their logo to be more contemporary in design, color and image.

The design should have the following

The current logo a very dated style of two horses, a ribbon, fleur-de-lis, and initials - together with their name. It's complicated, dated, stagnant and even uses red (which in Western culture represents financial loss - not gains). We want to keep a single horse in the logo for tradition sake. But we don't want it to be just standing - we want it to be in motion (see the attached file for a starting point of the horse visual affect we would like to use - but create one of your own, as this is provided just as a reference, and we don't own rights to it). Horses represent timeless beauty and tradition. When horses are shown in motion, they're powerful, and show quick forward progress - all good associations for a financial advisor. NOTE: Horse should be shown in motion, facing to the right side of the logo. We would like to use the name, Coventry Capital, in the logo - utilizing a nice font that works well with the horse illustration. When we select a contest winner, we would like to receive the original Illustrator file (CS5 version), along with a high quality pdf and jpg.

This logo will be used for

Online (Website, facebook etc.)
Print (business cards, letterheads, brochures etc.)

This design should not have this in the entries

A detailed horse drawing is NOT desired - rather, we want a stylized horse shown in motion, in conjunction with the firm's name.