Creative Brief

Company or website name

Couch Wolves

Describe your company and organization and target audience

A website, community, and blog focused on primitive dog ownership and training. We are made up of enthusiasts, professional trainers, and owners. We want owners of these dogs to see the logo and immediately get it. They need to see a dog they're familiar with.

The design should have the following

Single color flat image of a dog with pointed ears, curled in a ball but howling while lying on a cushion or sofa.
Dog breed would be like a Shiba, New Guinea Singing Dog, Finish Spirtz, Elkhound, etc but without the fur details. We want something flat that works nicely on the web as well as print media and merchandise. That is readable large and small.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

More than 2 colors. Be overly detailed. Be furry, Be geometric. Have down ears.

Colors to use in the design

Either black and white, or 2 colors such as orange and black. Colors should be easy to change in photoshop if other than black and white.

Briefly describe your contest

We have a HOWLING good time at Couchwolves.com, but we need a logo! Who's got the skills to tame this beast?