Creative Brief

Company or website name

Catalyst

Slogan or Tagline

A Coaching Practice by Certified Life Performance Coach Brian Morris

Describe your company and organization and target audience

Catalyst is a coaching practice that focuses on being a partner with its clients to co-create a strategy for conquering life not just coping with problems. One of the questions we ask people is “what would it look like if you intentionally invested a minimum of 1 hour a week enhancing your life by evolving your thoughts and designing your own roadmap “

One of the definitions of catalyst is “a person or thing that precipitates an event or change”; another is “a person whose talk, enthusiasm, or energy causes others to be more friendly, enthusiastic or energetic”

The design should have the following

*One idea I had (doesn’t have to be in the final design) was to have the two “a’s” in Catalyst be heads facing each other as if talking to each other.
*I like the colors blue and purple
*This is a professional practice

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)

Colors to use in the design

I like purple and blue but I’m open to other colors

Briefly describe your contest

I want a design that takes into consideration all of the previous information I’ve input but conveys that I am a personal development profession