Creative Brief

Company or website name

Brown Bear Vision

Slogan or Tagline

No

Describe your company and organization and target audience

This is for a vision therapy company that produces games and activities to help people with their vision. The line of products will be incorporated into an optometry practice down the line.

Our target audience is pretty broad, children to adult. Please make the logo family friendly but yet refined, so not super cutesy. We would also like to be able to print it in black and white or color.

The design should have the following

Please include a brown bear wearing glasses and company name Brown Bear Vision. It could just be the bear's head. It does not have to be an entire bear. Also, please have the bear be friendly looking, but not over-the-top cute.

PLEASE LOOK AT THE ATTACHED IMAGE. We would like something similar, but with a brown bear that is looking happy. We like how the glasses are prominent on the bear.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

Comic sans font or look like Yogi bear or Smokey Bear or any other famous bear.

Briefly describe your contest

Design a logo for Brown Bear Vision!