Creative Brief

Company or website name

BE Love-PassItOn, LLC

Slogan or Tagline

none

Describe your company and organization and target audience

Logo should be SIMPLE & POWERFUL, possibly including a heart. Do not want red as color - to cheesy. Rather, blues or greens are preferred. Also, up to designers discretion.

The design should have the following

Definitely want a distinct "target" as part of our logo. Example: Nike swoosh; red target for Target Stores; Apple, etc. Something that when someone sees it, they identify with BE Love. The words need to be a part of the logo as well w/ BE emphasized

This logo will be used for

This design should not have this in the entries

EVERYONE is the target. However, the audience that is going viral with this first are teens/young adults. Apple's campaign is "think different." People want to be a part of that. Who doesn't want to associate themselves with BE Love?

Colors to use in the design

Yes. The current one on website is too busy (words in background-hard to reproduce). Like the circle w/ white band though. Hand drawing of one concept at: http://img405.imageshack.us/img405/8431/beloveoption2.jpg http://img406.imageshack.us/img406

Briefly describe your contest

HOT, viral start-up needs brand logo