Authentity -a Logo Design Contest by authentity

Creative Brief

Contest received 203 entries and the contest holder has awarded a winner.

Company or website name

Authentity

Describe your company and organization and target audience

Authentity is a new patented Technology Startup that provides a platform allowing users to update key personal information and have it immediately sent out to multiple service providers directly. (Best example is someone doing an address update and rather than just paying their postal provider to forward their mail, this service will take the new address and immediately send it out to all of your relevant service providers and accounts automatically). The service will update addresses, credit card billing information, email addresses, telephone numbers, maiden name changes and death certificate notifications.

The design should have the following

The logo has to give an impression of authority and be very clean and crisp. It would be good to have an element of security suggested in the design as security, privacy and authentication are paramount to the platform.

Designers can visit www.authentity.co to see a locked down landing page that was designed during a tech startup weekend. It will give the general impression of where we were going with the thought process. We are not stuck on any particular design idea or concept at this stage.

We like the light to medium blues and light greens in logos that are commonly used today. It can be a variety of colors. Please note we are also looking for a tag line to go with the logo. The one on the startup weekend landing page is too specific as the platform does much more than address changes. However, we do really like the one that was used as it specifically pertains to the address modification part of the software "Ditch the Address Change forms - Update your information everywhere in minutes"

This is the general message we want to communicate - update your information everywhere in minutes while we want to ensure we represent a secure and professional site.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Signs (including shops, billboards etc.)
  • Television/screen

Colors to use in the design

Blues and Greens are where we think we are going with this but we are very open to suggestions at this stage. I would really encourage all to view www.authentity.co to get a quick glimpse into what the initial brainstorming of the platform looked like.

Briefly describe your contest

Logo Design Contest for Patented Technology Startup Company - In the authentication and information updating arena