Astoria

Company or website name

Astoria

Describe your company and organization and target audience

Our product is an eco friendly sport sunglasses line. Our brand identity is outdoors, nature, mountains, rivers, extreme sports etc. We want our logo to say eco friendly as well as be outdoorsy with clean crisp lines. The logo needs to be very clean and not too extravagant as it must be able to be advertised on the arms of the sunglasses (EG. Astoria with a symbol - the symbol with represent the brand and be used on the arm of the sunglasses only). Sports - Fishing, Climbing, Hiking, Snowboard/skiing, skateboarding, outdoors sports, etc.

The design should have the following

The logo must be simple and clean, but still capture the modern and sleek look, while remaining eco friendly and outdoorsy. There should be a symbol incorporated that will be free standing on the glasses themselves (on the arms of the sunglasses, think electric sunglasses (www.electriccalifornia.com)). The font of Astoria should be very simple, elegant, and sophisticated.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

The design should not be too extravagant and big. Nor should it be TOO colorful. A little color is good, but not too much. Stick to neutral shades more and perhaps some blues/teals.

What style of logo would you like?

Colors to use in the design

Less colors, neutral shades and perhaps crisp blues or teals.

Briefly describe your contest

Logo design for a brand new start-up. An Eco-friendly outdoors company.