Creative Brief

Company or website name

AKTIK

Describe your company and organization and target audience

AKTIK is a new brand of 'active' watches. The watch designs are where fashion & fitness meet. They are used for fitness activities, like running, but also suitable for everyday fashion wear.

The design should have the following

I am looking for a 2-part design.

Part 1) The Icon - I have attached examples of what the icon should be based around (but different). It should incorporate the letter 'A' in some way.

Part 2) The Text - I want to have a text element to the logo that says 'AKTIK'. The font should be very simple, but I think it would be cool to change something slightly about the text to make it more interesting. Perhaps by using the icon A as the letter or putting one letter backwards etc.

The two part should not be stacked, rather 2 separate elements when being presented.

This logo will be used for

• Online (Website, facebook etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

Only black & white colours.

Colors to use in the design

Only black & white.

Briefly describe your contest

Design the logo for a new 'active' watch brand!