Creative Brief

Company or website name

AGO Hotels

Describe your company and organization and target audience

AGO Hotels is a new hotel operator operating in the economy sector - our target audience is anyone looking to book a hotel room, and hotel owners interested in joining the AGO group.

The design should have the following

We need a logo for AGO Hotels that will stand out on our website and also on the side of a building. We're looking for bold, clear and colourful font that you could read on an illuminated sign on the side of a building when driving down a motorway!

Although our hotels are largely economy, we need the logo to be variable and modern - so it should not look out of place on the side of a 4* hotel.

As a starter, please have a look at the sign outside the Art Gallery of Ontario - https://images.dailyhive.com/20190117081139/shutterstock_416153254.jpg There are elements here that are appealing - a font that includes big bold lettering, is eye catching and easy to read. But it's lacking the Hotels element - our logo needs to read "AGO Hotels" and be distinctive.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Signs (including shops, billboards etc.)
• Television/screen

Briefly describe your contest

Logo contest for new hotels group