Creative Brief

Company or website name

1-2-1 Personal Training

Slogan or Tagline

with Dan Hawkes

Describe your company and organization and target audience

Personal Trainer - health and fitness

The design should have the following

Simple, focus on the name (use the name as the logo - make sure it reads well so that it reads 1-2-1 not like the number 121 as it can be confusing (can use lettering although it may look a bit wording as one to one personal training - but see what you can do. We like the light blue colour and white - so should try to incorporate this (similar to the light blue you use in your logo on hatchwise) Facebook handle is 121PTNZ as is the email address (just so you know)

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

no generic muscle shots or barbells

Colors to use in the design

Light blue

Briefly describe your contest

Non judgemental and non self absorbed personal trainer wanting to inspire others rather than take selfies