News and inspiration for entrepreneurs and creatives, plus updates on new developments at Hatchwise.
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FEATURED Logo Design Of The Week
This winning design is a great example of how a logo can stand out, even on a dark background. Great job, McRiver! The client loves and we love it!
Browse dozens of other active design contests
FEATURED POST:
History Of The Apple Logo And The Company
Some brands don’t need an introduction, and Apple is one of those brands. People all over the world can see the apple logo and know instantaneously that it goes together with the Apple brand.
But beyond knowing that Apple is the brand that has brought you your favorite smartphone device or laptop computer, do you know much about the brand’s evolution? If not, then you will by the end of this article.
Apple is a trendsetter, an innovator, and has one of the most recognizable logos in the world. That’s why we’ve decided to take a closer look at how this iconic brand came to be and how the brand’s iconic logo was developed. Keep reading below to find all of this out and more.
Featured Logo Contest: Happy Day Latte
Today’s featured contest is for Hatchwise client Happydaylatte, and we think it’s a good one. They are opening a coffee shop in Texas where they plan to serve pastries and coffee.
While they didn’t request any specific images or text choices for this logo design, the client did ask for a pretty specific color scheme: shades of blue, coral, coffee color, muted teal, white, off white and black were listed in the design brief. They also wanted the design to reflect their business model, which is, in their words, that they want their customers to ‘leave happier than when they arrived.’
Logo Design Case Study: Bourbon & Bogeys
Here’s a recent contest for a bourbon-and-golf club. As you might imagine, this required a unique aesthetic. Our designers were up for the challenge! Read on to see the entries we thought were above par…and the one that brought home the trophy.
Bourbon & Bogeys wanted a logo for their group that meets up for whiskey tastings and golf games. However, the tastings are the primary draw, so they didn’t want overt golf imagery. It was important that the design didn’t seem like either a tournament logo or a distillery logo. Bourbon & Bogeys’ target audience was mostly men aged 25 to 55.
History Of The Rivian Logo and The Company
When a company enters a competitive market, being successful is no easy feat. And for Rivian, that is exactly what happened.
One of Rivian’s biggest challenges was in becoming the first company consumers think of when they think of an electric car company. That’s because many consumers automatically think of Tesla – but Rivian is changing the electric car game.
Rivian has the backing of Amazon, has manufactured different electric vehicles than their competitors, and has a logo that stands out in this market. And with all of this, Rivian is becoming more and more of a household name.
To learn more about how Rivian is changing the electric car game, and how their logo has helped grab the attention of consumers, keep reading below!
- Rosie
- September 20, 2022