The 7 Most Inappropriate Logos Of All Time

A logo can help to make or break a company. Good logos should be designed with the brand in mind and one look at a logo should evoke the feeling of the company’s brand. Color choice, placement and font should be considered when brainstorming logo ideas. Unfortunately, some designs have come up short in these areas. To be fair, it may not always be the designer’s fault. The results are hilarious for the public but perhaps a tad embarrassing for the companies.

1. Comprehensive Health Care
This was intended to be cute and to be honest, it still is but not for the right reasons. It was supposed to be a house with loving, welcoming arms wrapped around it. Instead what you see is what looks like a house that you just walked in on while it was undressing. The window placement gives it a surprised-looking face while the warm embrace of the arms looks more like a feeble attempt to save its dignity. The “Welcome Home!” across the bottom also adds to the idea of a surprise visitor intruding on a person in the buff. It almost makes you feel embarrassed for the house! Despite its obvious shortcomings, this is still a surprisingly cute logo but it makes it hard to take the company seriously.

2. Locum
Locum is a Swedish property management company. The word “locum” also refers to a person who fills in temporarily for another person of the same profession, typically a doctor or someone similar. Unfortunately, this logo didn’t quite convey either of those meanings. Instead, it gave a very different impression. A lowercase “L” followed by a heart for the “O” and then the remaining letters made this logo appear more as an adult rated exclamation. Maybe this logo fail can be partially blamed on a language barrier but either way, it’s cringeworthy.

3. A Style
A Style’s logo was designed in 1989 and began being marketed in Italy 1999. It’s simple and yet it is able to unintentionally convey an odd message. It looks like a strange road sign, perhaps promoting mating season? Again, a simple change of placement for one of those heads- or, uhh… dots-  could have changed the entire look of the logo. The logo was so strange that it caught the attention of newspapers and television stations worldwide. They say any publicity is good publicity but sometimes that’s just not the case.

4. The Cleveland Browns
NFL teams make millions of dollars each year. The price of a soda in an NFL stadium is astronomical alone! With all of those profits being made, you would think they would be able to invest in a little creative marketing for their team logos. Apparently, the Cleveland Browns didn’t think so. Their logo is simply a football helmet. And, it’s not even brown- it’s orange! Then again, what kind of mascot do you give a team whose name is “Browns” anyway? The football helmet looks like someone quit the project halfway through and said, “Ehh… Good enough!”

5. Clinica Dental
Not too many people enjoy going to the dentist but this office seems to be a little more fun. That’s what their logo suggests anyway. It shows two abstract people- one standing up and the other on their back with their legs at the other person’s waist. At first glance, the logo seems to portray a different kind of bedside manner than you typically receive in a doctor’s office. Maybe this dentist’s office just has a different definition of patient care.

6. The Detail Doctor
This logo is full of irony but not really the good kind. It’s about a basic as basic can be and it’s not a great first impression for someone calling themselves “The Detail Doctor.” First of all, that font is a basic Papyrus font that comes standard on any computer. While a standard, unaltered font can be fine in logo design, it really isn’t doing any favor in its use here. The car in the logo is lacking any detail at all and yet it’s not abstract enough to be edgy. The color of the font and the color of the car do not match nor do they contrast enough to make it visually appealing. It basically looks as if someone tried printing this logo as the printer ran out of ink. There is so much “nope” in this logo. Remember, pay attention to details. Pun intended.

7. Kids Exchange
Spacing, spacing, spacing! What was intended to be advertising for a children’s used clothing store now appears to be a place for major, life changing operations performed on small children. When there isn’t enough distinctive space between letters, you get a result like this. Yikes!