The Top 3 Uses for Your Company Logo

So, you’ve approved a logo that an illustrator designed for you. Congratulations to all! But in all your excitement, you realize that you didn’t really plan how to use the said logo.

Don’t fret: Here are the top 5 uses for your company logo.

Print Media

Print media encompasses posters, flyers, handbills, brochures, magazines, business cards, and dozens of other formats. Ensure that your logo appears in some fashion on all of it.

Here are some specific use cases you should choose: Place your logo in the top corner of any publication you release. If you put out any sort of newsletter, magazine, book, etc., ensure that your logo is on it. Yes, your company name will be on the masthead, but let’s face it, most readers don’t look at that.

Including your logo in a prominent place will ensure that your audience associates your brand with the publication.

No one likes a boring business card. If your card features only your name and phone number in a boring font, it’s likely to end up in the trash. Spice it up and affirm your brand identity with a logo.

A talented graphic designer can incorporate your logo with other brand elements, such as textures and background art, to make a card that stands out from the crowd. Finally, make sure that your posters bear your mark. It is totally fine for event posters to look very different from one event to the next: If they’re too similar, viewers might think they’re looking at an old poster.

However, you need to include your logo, as well as branded fonts and colors, to help provide consistency and spark recognition.

Social Media

On social media, image is everything, and that includes your profile picture, also called your avatar. You should definitely make your logo your avatar. This helps establish your brand on social media and provides visual interest to your content. Be aware that some social media platforms require logos to be specific dimensions and formats. If you don’t know what “pixels” or “PNG” mean, ask your illustrator to send you the appropriate sizes and formats, if they haven’t already. Social media pages often give you the option for a header image. You can commission a graphic designer to create an enticing splash banner featuring your logo. This further enforces your brand identity and can help inspire your audience to make a purchase or support your current campaign.

Digital Media

Finally, there’s non-social digital media. This comprises websites, including landing pages, and emails. Make sure that you get a digital-friendly format of the logo from your illustrator, then put it everywhere you go online.

Here are some ideal uses: Place it in the header of your email marketing campaigns. You probably have a dedicated email designer who gives your campaigns a consistent look and feel. Have them include your logo in the header design, so that recipients will learn to recognize your company outside of email.

Use it as your website’s favicon. This is the image that shows next to your website’s name in a user’s browser. When they bookmark the page, it will appear next to the bookmark.

Logos will have to be shrunk to achieve this, but turning them into a favicon is a great way to enforce your brand identity for your users. And don’t forget, your website should use your logo in a prominent place, just like a print publication.

Many users will expect to see it in the top left portion of your homepage. You can also fold it into your footer, landing pages, and other key destinations.

Wrapping Up

Your logo has many potential uses, all of which can affirm your identity, spark interest from your target audience, and inspire consumers to take action with your company. Be sure that you use your logo regularly and consistently. While you can and should use slight variations, such as a black-and-white version or color-swapped version, don’t stray too much. Remember, your logo is a visual representation of your brand! Retain its power by keeping it as-is and letting it do the talking in a wide variety of designs and formats.