2020’s Hottest Logos: The Newest Trends (And The Classics That Won’t Go Away)

Logo design is one of the most important aspects of branding. A logo is often the face of the entire brand. It’s the first impression and the image that sticks in a person’s memory. It’s no wonder then why it’s so important for your logo to adapt over time. After all, there’s no room for staleness in today’s markets! 

Many of the logos of generations past have distinct features that aren’t entirely relevant today. Classic, sure. But modern and trendy? Not so much. 

Colors, patterns, textures, and typography have an expiration date when it comes to marketing and branding. This is why some of the biggest companies spend thousands of dollars just to spice up their logo when they’re opting for a bit of a relevant facelift.

Before all else, a logo must showcase your brand. A person should be able to take one look at your logo and have an instant feel for your company’s mission and aesthetic. Once you get this nailed down, then it’s time to be trendy. Here’s the skinny on how to make a logo with a lasting impression:

• Explain your brand in one quick look.
• Be easy to recognize
• Make it adaptable

The hottest trends of 2020 have one thing in common: abstraction. This may seem counterproductive to the idea of being easy to recognize, but think again. Even abstract designs can evoke instantaneous feelings and get a message across. Here’s what to expect in 2020:

• Less is more
• Bold statements
• Movement
• Think outside the box, literally
• Negative space
• Stay connected

Less Is More
Minimalistic designs are on fire right now. We live in a world where everything is in your face, everyone wants more, and anything you want to see is delivered to your eyes in a matter of seconds. So how do you stand out? You do the opposite! Minimalism gives your eyes (and your brain) and a quick, refreshing break. One of the hottest ways to apply minimalism right now is by using line art. The lack of visual clutter offers a clean and inviting perspective that leaves us wanting more.

Popular industries:

• Hospitality
• Food and beverage
• Boutique stores

Bold Statements

Logotypes are on the rise. These unique logos made up of only letters are getting a makeover. They’re bold and in your face, but in a fun way. You’ll need to do a little digging in your font list in order to give these logos the impact they crave and deserve. Don’t settle for a humdrum run of the mill font that fades into the landscape. Something edgy, eye-catching and off beat will do the trick. Of course, with your brand aesthetic in mind.

Popular industries:

• Fashion
• Art
• Food and beverage

Movement
It’s an oldie but a goodie (kind of). Curved lines have been adding movement to logos for years now and they don’t show any signs of slowing down. Even though they may be a little bit played out, you can breathe life back into the swoop by adding touches of abstract elements. For example, a brushstroke texture or metallic sheen can give a little bit of a pop to the otherwise uneventful swoop.

Popular industries:

• Sports and outdoors
• Customer service
• Communications

Think Outside The Box

These logos make you think outside of the box, literally. This trend combines the minimalism of 2020 with the boxes of generations past. It’s underwhelming and a bit unnecessary but popular nonetheless. There’s something about minimalistic boxes that people just can’t get off their minds. It’s hard to give your brand much of an identity with such an overused, unimaginative design but if you can make it work for you then more power to you. They’ve withstood the test of time so that has to say something.

Popular industries:

• Media
• Customer Service
• Transportation

Negative Space

Negative space logos have been around for ages but they never get old. In fact, some people never even realize they’re there! One of the best applied negative space designs is the arrow hiding in the FedEx logo. Creating these little hidden gems not only get the point of your brand out there but they’re also one of those things that you can’t unsee. They’re fun, they’re memorable, and they’re coming in hot in 2020.

Popular industries:

• Sports and outdoors
• Media
• Transportation
• Food and beverage
• Hospitality

Stay Connected

With the technology to talk to virtually anyone in the world at any given time, it should come as no surprise that communication logos are on the rise. Many of these incorporate connecting dots. It’s a fun and eye-catching way to let everyone know exactly what your company does. Play around with perspective, lines, and dot styles to make this trend work for you. Approach this one with caution though as it seems like it could easily become outdated and stale.

Popular industries:

• Human Resources
• Medical
• Communications
• Tech