News and inspiration for entrepreneurs and creatives, plus updates on new developments at Hatchwise.
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FEATURED Design Of The Week
Hi everyone,
We always love a good character-based logo, such as this little guy on a recent winning design. Great job on this, WOWIDEA99!
Browse dozens of other active design contests
See what Hatchwise customer Gerald has to say about his design contest experience!
FEATURED POST: THE COMPLETE HISTORY OF THE CHIPOTLE LOGO
Everyone loves Mexican food, and it’s even better when it comes from Chipotle, the fast food chain representing Mexican fast food in America. Millions of Americans enjoy the flavors illuminating their tastebuds when they take a bite from a dish from delicious Mexican restaurant. Chipotle Mexican Grill Restaurant is home to some of the most delicious Mexican dishes, from burritos to tacos and everything in between.
Chipotle hardly ever disappoints customers, which has built a foundation of loyal fans who continually choose the Mexican restaurant. Although the food from the brand speaks for itself and has kept the customers continually returning, the branding initially gained customers’ attention and has become a national phenomenon within the industry.
CO-BRANDING: WHAT IT IS AND COMPANIES THAT MADE IT WORK
Co-branding is when two companies create a new product or product experience for their audiences, capitalizing on exposure, and a larger audience. Co-branding can be an excellent marketing ploy when done correctly, but there’s a couple of things to keep in mind if you’re considering co-branding as a marketing strategy.
It’s important to find the right partner to co-brand with. You also need to study your own business as well as your prospective partner’s.
What does your business bring to the table, what does your potential partner? How will your individual businesses benefit from the union? And of course, the product or experience you create needs to be something both your audiences will want.
THE WORLD’S OLDEST RECORDED LOGOS #1 STELLA ARTOIS
We tend to think of logos as a new invention. In fact, some logos are centuries old and profoundly express a business’ traditions and history.
One of the oldest logos is that of Stella Artois.
Now the world’s best-selling Belgian beer, Stella Artois enjoys distribution in more than 80 countries.
Since the early 20th century when the brand was finalized, the Stella Artois name and distinctive symbolism have assured beer fans that they are enjoying “Belgium’s original beer.” But the origins of this logo hearken back to the brewery’s origins in the 14th century.
THE 3 SECRETS OF GOOD BRANDING
Although a strong logo and memorable company name plays a crucial part in good branding, they aren’t the only components of building this. Good branding has many elements, with a solid company name and striking logo only being two minor elements. While it’s important to put forth adequate time developing these elements, your brand is much more than this.
Your brand is, in total, the entire experience that your customers take away from your company. Good branding manages to portray what your company does, the offerings and benefits you provide, and how your company goes about providing these offerings – all the while helping to build trust and brand loyalty with consumers.
- Rosie