Tips For Increasing Lead Generation

Do you know that more than 50 percent of marketers put a minimum of half their marketing budget toward lead generation? 

Lead generation is one of the most important aspects of your business. Whether you’re short on time or are ready to put a big chunk of your work week toward qualified lead generation, converting people into clients is key to thriving as a business. 

These days, outbound marketing isn’t delivering the same kinds of qualified leads that marketers may be used to. Less than 20 percent of businesses are getting quality leads from this type of marketing. 

Inbound marketing is becoming more and more important, and so is interacting with people on social media. Spending as few as six hours per week boosting your social media presence can improve your lead generation. 

Here are key strategies to getting more leads using cutting edge techniques. 

Check Out Your Own Homepage

Your homepage should be a high converter. Review it and see if you have a way to capture leads where it counts. 

The overall messaging of your homepage matters, too. You should present value in an attractive way. Avoid bland messaging or loads of information without any lead capturing techniques. 

Use More Images

Images can be a lot of work. But images and text go hand in hand on a webpage. When you use more images, your text pops. 

Images that are branded make a big difference. Invest in unique images that showcase who you are, what you’re offering, and a little bit about your brand story. 

Work Those Calls to Action

Calls to action are very important. Many people say they work best above the fold. It is wise to test your individual pages to make sure you are catering to your specific audience, though. 

In terms of language and corresponding images or graphics, calls to action should be clear. Wow your audience. Make them laugh, cry, dance, or whatever you can think of to get them to interact with your brand. Be human. 

Create Amazing Landing Pages

You’ve got someone to click through your call to action. Now what? If you want a great lead, you need to send your potential client to an amazing landing page. 

It’s very important that you create specific landing pages for your leads. Avoid the temptation to redirect people to your homepage or a blog post. Create many landing pages if you need to, but make them stellar. 

Utilize Special Tactics for Each Social Media Platform

Each platform has its strengths. Things are evolving on them to keep up with the times. If you need to consult with an expert, do! Make sure that you are up on the latest details and that you choose the platforms that will most benefit you. 

The time spent researching what works best for lead generation on each platform is well worth it. 

Make Sure Your Site Is Mobile-Ready

If you aren’t available for mobile users, you’re missing out on a ton of traffic. Working on mobile requires strong design skills given the lack of space, but the amount of time people spend on their mobile devices is growing every year. Invest in your mobile site to get more leads. 

Create Strong Copy

Clear, succinct, and in many cases, emotional copy sells better. Some people are more compelled to buy with more facts, but that doesn’t work for every type of sale. Edit your copy to make it punchier and directed toward your specific audience. Talk their talk. Don’t try to sell everything at once to everybody. 

A good rule of thumb for cleaning copy up is to make it as short as possible. This isn’t everyone’s style, but it’s an excellent way to create compelling copy and content. Short copy should always be a consideration for sales pages. 

Score Your Leads

Scoring your leads means grading them, essentially. You want leads, but some are better than others, right? A qualified lead is better than a regular lead. In many cases, a lead generated by word-of-mouth or another referral method is the best kind. 

Use the research techniques available to you to qualify your leads. If your word-of-mouth leads are making you more money than other types, figure out how you earn those leads. 

Don’t just worry about selling more. Selling more is always good. But you also can qualify your leads to see what kind sell your more expensive offers. Whether it’s products or services, most businesses have a higher-dollar type of offering. Analyze where those sales are coming from and put more effort into them. 

Create Webinars That Are Easy to Find

The best way to do this is by linking to webinars inside your unique content. Webinars can benefit businesses by catching the audience’s attention for more than a few seconds. 

Creating a webinar and a page to go with it is no small feat. But 52 percent of marketers think that webinars and seminars are the top methods for acquiring targeted leads. 

Divide the Work

Creating more specialized teams is a great way to get more time and focus for your lead generation. Instead of delegating your lead generation to the sales team, create two teams: one for sales and one for lead generation. The results can be excellent, provided you put your teams together correctly. 

Market Using Email

Email lists are huge assets. Grow your email list every chance you get, and make sure to nurture your leads. 

Keys to successful lead generation with email are consistency, proper formatting, and being careful with people’s time. 

Make sure that your emails load quickly and have an HTML version. Not everyone allows emails to load graphics. 

Be sure that your emails are not too long and that they are clear. Always be interesting and provide value. 

Email people consistently if you want to see results. Spotty conversation won’t get you very many leads.