Facebook’s New Logo Leaves A Bit To Be Desired And The Internet Is Mocking It

Facebook revealed a new logo on November 5th. The idea of the logo is to distinguish the Facebook brand from its apps such as Instagram and WhatsApp. The logo leaves much to be desired. Its lack of creativity is being ripped to shreds by competitors in the social media industry as well as the general public.

Not many things in life are as boring, basic and bland as the new logo Facebook has boasted. It’s the boiled potatoes and white toast of logos. The logo is simply “FACEBOOK” in all caps in a rather unexciting font. The company’s thought behind such a basic design is that they will be able to change the color of the font based on its application, sort of like a branding chameleon. They say they hope “to create a visual distinction between the company and app.”

The logo will be a purple gradient for Instagram, green for WhatsApp, blue for Facebook itself and grey for corporate use. “From FACEBOOK” will be seen at the bottom of the splash screen on WhatsApp and Instagram in order to remind users that Facebook owns the apps, in case anybody needed a reminder. And yes, in case you were wondering, the design of this logo cost Facebook a hefty penny. Just how much was spent is not certain but it doesn’t appear to be worth much more than a cup of coffee and twenty minutes in Microsoft Word.

Celebrities and big names in the social media world jumped on the bandwagon and gave their two cents about the minimalistic design. And, in typical social media fashion, memes even got brought into it. To be honest, the application of the memes was even better than the new logo. Twitter CEO Jack Dorsey, WhatsApp founder Jan Koum and ex-WhatsApp chief business officer Neeraj Arora got in on the roast.

One Twitter user joked, “Facebook letting Mark Zuckerberg personally design a new logo in Word 97 was an interesting choice.“

Another mocked the logo, sarcastically explaining that it is essentially a stroke of genius due to the letters having a “slight quirky curve” and spacing a little further apart than what is typical in most logos. They likened its versatility to a “corporate lawyer’s wool suit.” It’s a stretch, no pun intended.

Even Jimmy Fallon joined in! The Tonight Show Tweeted:

“Facebook announced that it’s rebranding, with a new logo that’s in all caps. Because that was everyone’s biggest complaint with Facebook – the logo.”

The new logo couldn’t have come a less desirable time. Facebook is under intense scrutiny right now due to its questionable privacy practices. The basic logo seems like a poor attempt to rebrand the company. Facebook’s assertion of “From FACEBOOK” on WhatsApp and Instagram almost feels like an attempt to trick users into falling back in love with the Facebook brand. They’re going to have to be a little more sneaky than that.

On second thought, Facebook is sneaky enough. Nevermind.

Facebook hasn’t given an exact rollout date of the lackluster logo other than “the coming weeks.” C’mon, Facebook! Don’t leave us all hanging. We’re on the edge of our seats!