Burgers, Boozy Shakes, and Brilliant Logos: Bryan's Hatchwise Success Story

We caught up with Bryan Scott, who together with his wife, owns and operates a pair of popular food trucks, Doggie Mac's and The Truck Stop in the St. Louis/Illinois area.

Of course, we wanted to hear all about his experience using Hatchwise to create his food truck logo design, and Bryan was happy to share.

Bryan is a long-time Hatchwise customer who first stumbled on the platform during a Google search years ago. Bryan admits to being skeptical of the contest-style crowdsourcing model, but decided to take the leap and give it a try.

Bryan is now two contests into his Hatchwise experience and he is hooked. "I was so impressed with the first one. The second one was a no-brainer. I was like, I know where I'm going from now on. I just love it. It was kind of exciting, and you know, you get to see so many different ideas. It was just a really cool experience."

For The Truck Stop logo, Bryan wanted a design that included not only the food truck but also showcased the burgers, boozy shakes, and fries the truck is famous for.

The Chef B's Chicken & Burger Bar logo had the classic and versatile design that Bryan wanted for the pop-up venture that (spoiler alert) may become a full-fledged restaurant in the future. Both logos knocked it out of the park.

"If it takes you three weeks to get a logo, that's three weeks that you don't have to promote yourself. If I don't have a logo, then I can't start my business. I can't start advertising properly and that costs me money. So the fact that I know that I can set a definite time that allows me to go off and do other things, that saves me time and money, and it makes me money in the long run."