From PowerPoint to Professional: Mark Snyder's Hatchwise Experience

Mark Snyder, the CEO and founder of Verde Terra, recently sat down with us to share his experience using Hatchwise to design several logos for his startups.

At his latest venture, Verde Terra, Mark develops the kind of solutions "that can make a really positive impact in our world, specifically addressing key topics around climate change and health."

Mark has been using Hatchwise since the early 2010s and absolutely loves the platform's interactive design contest format.

Before connecting with Hatchwise, Mark had already tested out a couple of paths to getting the logos he needed. He tried the DIY route using standard design tools like PowerPoint. He had even looked into the possibility of hiring a freelance designer.

Unfortunately, none of these solutions offered a good fit for his business needs. The DIY path was far too time-consuming and didn't always produce professional results. A professional design team was hard to squeeze into a startup budget, and the quality he was seeing from working directly with freelancers was a bit spotty.

"As far as money is concerned, I'd imagine if I went out and tried to have this level of quality design replicated in a private marketing firm or a development firm, Hatchwise would have definitely saved me money, because there would have to be a lot of iterations and a lot of types of design to try to reach what I came to Hatchwise, and doing that with a single firm would have been cost prohibitive."

"I liked the fact that I was able to set up a contest for a myriad of people and then the interaction component of that as well. Everything was displayed there. Everybody could see each other's designs coming in. So when I would make comments on one design, other designers could see that and feed on that. And you could basically steer the design direction throughout the contest just by making comments on certain submissions."

Mark has now run several successful design contests on the Hatchwise platform, gathering more than 50 fresh logo design concepts with each contest, and producing some of his favorite logo designs, including Verde Terra's current intertwined capital "V" and "T" design.

"Hop on there and take a look at it for yourself. Look at some of the open contests that are out there and you'll see what some of the submissions look like. I would recommend it 100%. I would say absolutely go for it, give it a shot."