Lights, Camera, Hatchwise: How Movie Night Enterprises Gets Its Awesome Logos

David McPherson is a serial entrepreneur, who launched his first venture back in 1995. He is also a dedicated and enthusiastic Hatchwise customer.

After 28 years of navigating the choppy waters of the startup and entrepreneur world, David has learned a thing or two about what it takes to get great business designs. In fact, David estimates that he has likely run well over 100 design contests on the Hatchwise platform so far.

Today, David's latest venture, Movie Night Enterprises, is a loyalty rewards program that local businesses can use to boost sales. Customers will be rewarded with free Movie Night Tokens that will allow them to rent, buy, or subscribe to Movie Night's streaming services, original feature films, and several upcoming creative productions. He has paired Movie Night Enterprises with Movie Night Ministries to give America's church leaders access to theatrical quality movies for community movie events.

Movie Night Enterprises aims to become a major player in the streaming space in the next couple of years with media productions and e-commerce sales. As the business ramps up David will be putting Hatchwise to use with more than 100 logo design contests already planned for the near future.

David's favorite aspect of the Hatchwise design contest model is the ability to get hundreds or even thousands of design ideas for each contest. David's recent Hatchwise contest to design the logo for his book SMART UP for the STARTUP pulled in over 1300 unique design entries, while another recent contest for his new series INC'D garnered more than 600 options.

"That $300 logo that you try to get from the designer down the street, can turn into a $5,000 or $10,000 process where you've tried dozens [of versions] and you're just beating your head against the wall. That process can be very expensive. I've done it. Hatchwise eliminates the risk out of the equation."

"I've had those logos where you cringe when you look at it, so you know everybody else probably is too. If you play your cards right with Hatchwise, you're not going to be in that position. Hatchwise has been really good to me and I look forward to being a customer for a long time."