Home / Case Studies / Lights, Camera, Hatchwise: How Movie Night Enterprises Gets Its Awesome Logos
Lights, Camera, Hatchwise: How Movie Night Enterprises Gets Its Awesome Logos
“I’ve been an entrepreneur since I got out of high school and I have had a whole lot of failures, but I love being creative every day and having to pivot and be nimble.”
David McPherson – Movie Night Ministries
David McPherson is a serial entrepreneur, who launched his first venture back in 1995. He is also a dedicated and enthusiastic Hatchwise customer.

David McPherson is a serial entrepreneur, who launched his first venture back in 1995. He is also a dedicated and enthusiastic Hatchwise customer.
After 28 years of navigating the choppy waters of the startup and entrepreneur world, David has learned a thing or two about what it takes to get great business designs. In fact, David estimates that he has likely run well over 100 design contests on the Hatchwise platform so far.
Movie Night At Hatchwise
Today, David’s latest venture, Movie Night Enterprises, is a loyalty rewards program that local businesses can use to boost sales. Customers will be rewarded with free Movie Night Tokens that will allow them to rent, buy, or subscribe to Movie Night’s streaming services, original feature films, and several upcoming creative productions. He has paired Movie Night Enterprises with Movie Night Ministries to give America’s church leaders access to theatrical quality movies for community movie events.
Movie Night Enterprises aims to become a major player in the streaming space in the next couple of years with media productions and e-commerce sales. As the business ramps up David will be putting Hatchwise to use with more than 100 logo design contests already planned for the near future.

“Hatchwises Eliminates The Risk Out Of The Equation”

David’s favorite aspect of the Hatchwise design contest model is the ability to get hundreds or even thousands of design ideas for each contest. David’s recent Hatchwise contest to design the logo for his book SMART UP for the STARTUP pulled in over 1300 unique design entries, while another recent contest for his new series INC’D garnered more than 600 options.
That $300 logo that you try to get from the designer down the street, can turn into a $5,000 or $10,000 process where you’ve tried dozens [of versions] and you’re just beating your head against the wall. That process can be very expensive. I’ve done it. Hatchwise eliminates the risk out of the equation.
David McPherson - Movie Night Ministries
“Hatchwise Has Been
Really Good To Me”
When David looks back at the dollars he spent on logo development before discovering Hatchwise he can’t imagine why anyone would still use other design options.
I look forward to being a customer for a long time

I’ve had those logos where you cringe when you look at it, so you know everybody else probably is too. If you play your cards right with Hatchwise, you’re not going to be in that position. Hatchwise has been really good to me and I look forward to being a customer for a long time.
David McPherson - Movie Night Ministries
Check out some of those amazing logos for yourself at Movie Night Enterprises and Movie Night Ministries, then harness the power of Hatchwise and start your own design contest.
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