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Bi-Weekly Blog Round-Up

FEATURED Design Of The Week

Hi everyone,
While not the contest winner, we love a creative logo design!

Great job, blxdesigns!

Browse dozens of other active design contests




FEATURED POST: The Evolution of the Peloton Logo

Founded in 2012 by technology executive John FoleyPeloton entered a crowded fitness market with a key differentiator. Foley—then at Barnes and Noble —believed that workouts could be just as, if not more, effective and energizing at home as they could be at a full-fledged gym.

A fitness enthusiast, Foley leveraged Kickstarter to raise financing to develop a prototype of a solitary piece of cycling equipment with interactive coaching by real fitness instructors.

The ultimate goal? To bring fitness directly to consumers in the comfort of home without compromising on excerpt guidance typically experienced in personal training sessions and group fitness classes experienced at traditional gyms and studios.  

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Featured Design Contest: TGIF Body Shop

We see dozens of contents run at Hatchwise but every once in a while we’ll see one in particular that catches our eye. This contest for a body shop caught our interest as we were looking through the website and we were instantly interested in learning more about it.

Not only were we intrigued by the winning entry that was submitted for this design contest but we also enjoyed getting to see all the entries submitted and the variety of designs. These designs ranged from using a variety of colors for the concepts and different design styles that made each stand out from the others.

After taking a look at this contest and seeing how fascinating all the details were we were instantly excited to share it with our readers. 

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Featured Design Contest: Brew Tour

This graphic design contest caught our attention when we were browsing the website and we thought that our readers might find it as fascinating as we do. This contest received a vast number of entries, all unique and stylish. If you’re curious about what these entries were and what the winning entry was, check out the blog post below where we share all the details. We take a look at what the client requested in the creative brief when they filled it out as well as a few of our favorite entries from creatives and of course, the winning entry submitted. Getting to see the contests run and especially the design that the client received at the end is always the highlight of our day! 

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Business Philosophy Examples

A business philosophy can be life-changing for a company. When you’re first creating your business philosophy, you want to ensure it’s one that not only fits your company but encourages and inspires customers and employees. A business philosophy is basically the intentions of your company put into words. 

In addition to your intentions and employee guidance, a business philosophy is key in helping customers and shareholders understand your company’s values. As a business entity in today’s world, you have the chance to stand for something that you believe in and spread a company-wide message of your choosing to direct employee morale and alert customers and board directors alike.

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