When you think of a boutique retail store or a boutique service business, it calls to mind an exclusive, unique experience and on-trend designs. The same should be said of their logo. In today’s world, big box stores are going out of style and people are returning to the mom-and-pop local businesses for their needs.
As a boutique business, you need a logo that reflects the care and attention you put into your business. You’ve put your heart and soul into your company and your logo should reflect that.
There are many ways to achieve an eye catching boutique logo. Here are a couple things to keep in mind while developing a design.
Your logo is, in many ways, the face of your business. It even has the name on it. And because it has your name on it, you need to choose the right typography. For a boutique store, you don’t want stock typography or fonts. There are better options for you. Consider some of the following:
Symbolism can be a powerful thing in a logo. It’s an effective way to show what your business is about in a clear, simple, easy-to-understand way.
Colors make a big impression on people. Certain colors mean certain things and cause different impressions of your business. How you use color is just as important as the symbols or the typography of your designs.