Pippin Home Designs

What the contest holder asked for

Company or website name

Pippin Home Designs

Slogan or Tagline

Award Winning Homes with a View

Describe your company and organization and target audience

<p>We are a luxury residential architectural design firm. We special in designing new homes and whole house renovations on waterfront and mountainside properties. We've been in business since 1987 and have won 72 design awards to date.</p><p>We incorporate neuroaesthetics and biophilia elements into our designs, meaning beauty and nature are both highly important qualities, along with health and wellness, and high performance elements.&nbsp;</p><p><span style="font-family: Helvetica; font-size: 18px;">We design fully supportive homes - that’s the big brand promise.</span><span style="font-family: Helvetica; font-size: 18px;">&nbsp;</span></p><p><span style="font-family: Helvetica; font-size: 18px;">Many of our homes are award-winning and include working with the lay of the land, the path of the sun, natural&nbsp; daylighting, neuroaesthetics, biophilia, high performance elements including energy efficiency, custom designed HVAC systems with excellent indoor air quality, and biogeometry.&nbsp;</span></p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-stretch: normal; font-size: 18px; line-height: normal; font-family: Helvetica;">We provide architectural design, 3D design and construction drawings, along with renderings and fly-arounds, along with educational information via our Blogs. We are experts and guides for clients.</p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-stretch: normal; font-size: 18px; line-height: normal; font-family: Helvetica;"><br></p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-stretch: normal; font-size: 18px; line-height: normal; font-family: Helvetica;">Ideal audience, Persona #1: Married couples, age: 40’s - 60’s.</p> <p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-stretch: normal; font-size: 18px; line-height: normal; font-family: Helvetica;">Millionaires or multi-millionaires, spending $2-8 million on average for their new homes or renvations. They love to travel and to entertain. They want a showplace.</p> <p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-stretch: normal; font-size: 18px; line-height: normal; font-family: Helvetica;">Executives &amp; and entrepreneurs (pilots, veterinarians, attorneys, high-tech companies, manufacturing companies, restauranteurs, real estate developers)</p> <p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-stretch: normal; font-size: 18px; line-height: normal; font-family: Helvetica;">They are planning for future grandkids, aging in place, healthy homes, love outdoor living, work from home, desire multiple amenities, pools &amp; pool houses, and guest homes.</p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-stretch: normal; font-size: 18px; line-height: normal; font-family: Helvetica;"><br></p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-stretch: normal; font-size: 18px; line-height: normal; font-family: Helvetica;">Ideal audience, Persona #2: They have a VISION for something they are trying to create and are looking for someone who can turn that vision into a reality. They have the ability to FEEL into a decision, they’re in well-matched partnerships, they prioritize health and nature, have clarity on the big-ticket items and are generally positive people.&nbsp;</p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-stretch: normal; font-size: 18px; line-height: normal; font-family: Helvetica;"><br></p><p style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-stretch: normal; font-size: 18px; line-height: normal; font-family: Helvetica;">Elements and ideas that could be considered in the logo are: Trees, rocks, supportive hands, nature, colors, a large house shape, blueprint of a tree, tree roots under a house, fractals, biomorphic patternss</p>

The design should have the following

<div class="gmail_default" style="caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: verdana, sans-serif;">The majority of the homes that we design are waterfront, our clients are drawn to water and beautiful vistas, including mountainsides, it's all about the View!&nbsp;</div><div class="gmail_default" style="caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: verdana, sans-serif;"><br></div><div class="gmail_default" style="caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: verdana, sans-serif;">Keep the logo clean, sophisticated, simple, fresh, modern &amp; elegant. With a minimalist representation of water and / or of a large house roof&nbsp;&amp; chimney; or a key, like the key to a front door. Wes and I are also key holders to a new paradigm&nbsp;shift in our industry.&nbsp;</div><div class="gmail_default" style="caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: verdana, sans-serif;"><br></div><div class="gmail_default" style="caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: verdana, sans-serif;">Our home designs are light-filled with sunshine, they bring our clients Joy! They are stunning, breath-taking and awe-inspiring.</div><div class="gmail_default" style="caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: verdana, sans-serif;"><br></div><div class="gmail_default" style="caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: verdana, sans-serif;">We want our clients to see themselves in our brand and in the logo: bright, alive, teaming with life, like Spring.</div><div class="gmail_default" style="caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: verdana, sans-serif;"><br></div><div class="gmail_default" style="caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: verdana, sans-serif;">The color palette&nbsp;should follow the feeling - Joy and Harmony are the feelings - and tie into the environment = water,&nbsp;and inspired by nature. We should use the colors of water: blues, aqua, turquoise, greens and&nbsp;lots of white space - like white sand. The words Harmony and Harmonizing are very important words in this brand.&nbsp;</div><div class="gmail_default" style="caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: verdana, sans-serif;"><br></div><div class="gmail_default" style="caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: verdana, sans-serif;">I am open to having an easy to read script font used in the logo with san serif mixed, maybe the company name in the script and the tagline in the san serif, the script needs to be very legible, easy to read, and the san serif in a very thin line font style.</div><div class="gmail_default" style="caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: verdana, sans-serif;"><br></div><div class="gmail_default" style="caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: verdana, sans-serif;">The logo will have a Visionary element, extra emphasis on harmony, and lots of sophistication, thoughtful detail, a bright aliveness and joy = Joyful Sophistication!</div><div class="gmail_default" style="caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: verdana, sans-serif;"><br></div><div class="gmail_default" style="caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: verdana, sans-serif;">Everything carries a frequency and our logo and website will carry their own frequencies which will magnetize our ideal clients to us. The logo will be so dialed in with our higher purpose - resonance is what we're looking for of&nbsp;love&nbsp;and joy.</div><div class="gmail_default" style="caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: verdana, sans-serif;"><br></div><div class="gmail_default" style="caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: verdana, sans-serif;">Our higher purpose is to help others to activate their higher purpose through the homes that we create for them to&nbsp;live and grow and express themselves in. It's how we get people to BE more. We help to bring them Home to themselves, to Thrive. People want to be in places where they can be more and to live in a place that's optimized to that,&nbsp;and fully-supports them. We're helping to upgrade the operating systems of humanity. The core purpose of shelter is to bring frequency into form, where people can engage with it in a 3D reality. We are being lighthouse&nbsp;activators, and thought leaders to create a new operating system for humanity,&nbsp;in a way that has integrity.</div><div class="gmail_default" style="caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: verdana, sans-serif;"><br></div><div class="gmail_default" style="caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: verdana, sans-serif;">We are designing temples of JOY! It's all about the resonance and frequency we are sending&nbsp;out, the feeling,&nbsp;it's symatic!&nbsp;<span style="font-size: 0.875rem;">Our Team are Joy Activators!&nbsp;</span></div><div class="gmail_default" style="caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: verdana, sans-serif;"><br></div><div class="gmail_default" style="caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: verdana, sans-serif;">The more intentional we are with our messaging, including the logo, the stronger the signal / frequency strength is, and the easier for our clients&nbsp;to recognize it, and the easier its adoption becomes in their lives. We are here to help this industry see its higher purpose, so others in the industry will want to shift their businesses, like a contagion.</div><div class="gmail_default" style="caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: verdana, sans-serif;"><br></div><div class="gmail_default" style="caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: verdana, sans-serif;">As a secondary color palette we could consider the colors of sunsets: yellows, oranges, pinks, lavenders, and the color purple is our current logo color, which could also be used sparingly, as well. We call it the Pippin Purple:&nbsp;</div>

This logo will be used for

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This design should not have this in the entries

We do not prefer the color black, however if its used, it should be sparingly. No cartoons!

These values are what the logo should communicate

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What style of logo would you like?

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Colors to use in the design

The colors of water: blues, aqua, turquoise, greens. Also secondary colors of pink, lavender, orange.

Types of files I need for this design

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Briefly describe your contest

We have been in business for 38 years and we're looking for a fresh perspective on our logo to attract high end luxury clientele. In the past we've used used our company name in a particular font styel and we've also incorporated it with a drawing of a house as a part of the logo. We want a new look for our logo now.