Fitness Logos

Many different niches exist in the fitness industry. These brands target themselves at diverse demographics and offer unique services. So of course they also have distinct logos. Study a few fitness logos to see great graphic communications. You can often tell by font choice alone which gym will help you bulk up and which will help you slim down.

Many fitness chains operate across the country, or even around the world. These brands use logos that speak to a wide swath of the population. Other designs are laser-focused on the local community. Explore fitness logos to see how design elements suit fitness brands.

24 Hour Fitness

24 Hour Fitness is one of the largest gym chains in the United States. Many of these gyms are open around the clock, making it easy to fit exercise into a busy schedule. This promise isn’t truly a unique selling proposition: not all 24 Hour Fitness locations are open 24/7, and other gyms also offer extended hours. However, the concept of 24 hours is a vital part of the company’s brand identity.

The 24 Hour Fitness logo reflects this focus on time. The design resembles a clock or a stopwatch with an angled oval surrounding a wordmark. The oval’s outline is heavier on the left curve and very light on the right. The changing line weight adds motion to the design and is easily associated with speed, progress, or running on a track.

The wordmark features the brand name in a stylized, curving sans-serif font. “24” is more prominent than the rest of the name. The numerals take up most of the space in the oval, again calling back to a stopwatch. 

LA Fitness

LA Fitness is another popular gym chain. The brand name references the company’s history as a Southern California company. This connection with Los Angeles associates the brand with beauty, celebrities, and Hollywood. The company’s logo design reinforces these ties.

The LA Fitness logo combines a graphic and a wordmark. The abstract graphic features blue and yellow angled shapes stretching up and to the right. These shapes are wider at the bottom and narrow at the top, visually suggesting weight loss. 

The brand’s name is displayed to the right of the graphic in a blue sans-serif font. A horizontal bar separates the two words, making “Fitness” its own distinct idea. Even if you don’t live in LA, the logo promises you can still focus on your fitness.

Gold’s Gym

Another gym with California roots, Gold’s Gym targets those who want to build visible muscle. This focus is apparent with just a glance at the brand’s logo, which features a round design resembling a barbell weight plate. 

The silhouette of a weight lifter is shown in the center of the logo. This person holds weights in each hand and boasts an impressive physique with broad shoulders, chest, thighs, and calves. 

The brand name is displayed in a circle around the weightlifting graphic. The design uses a bold, slab font with pointed serifs to show a sense of power. The logo clearly shows that Gold’s Gym focuses on weight training, strength, and full-body transformations.