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Bi-Weekly Blog Round-Up

FEATURED Design Of The Week

Hi everyone,
Sometimes you don’t need color to make a stunning logo. This winning design from a recent contest caught our eye with its simplicity!

Browse dozens of other active design contests


FEATURED POST: How to Diversify Your Business

One of the most common pieces of advice that entrepreneurs receive related to business is to start small, and then expand. And that’s exactly what many companies do – they focus on getting a handle on one offering, before expanding to multiple offerings. There isn’t anything wrong with this strategy as a starting point. By focusing on one offering, a company can put its time and effort into making that one thing the best that it can be to stand out from the competition.

But as a company grows, entrepreneurs need to be thinking of the next step they can take to get ahead. Too many businesses fall into a trap of complacency as they become comfortable in their daily work and become blinded to the opportunities for growth. 

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The History Of The Gulf Oil Logo

Gulf Oil has been a well-known presence in the oil industry since its founding in 1907, and its logo, like the company itself, has evolved over the decades to reflect its growth, technological advancements, and market influence.

The iconic orange and blue logo is instantly recognizable, symbolizing Gulf’s commitment to quality and innovation. Let’s explore the transformation of the Gulf Oil logo through the years and how it has represented the company’s journey in the industry.

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The Complete History Of The GEICO Logo

Today, we’ll take a step back to learn the history and meaning behind the logo of one of America’s most recognized auto insurance companies and one that has had an exciting evolution. It’s GEICO, short for Government Employee Insurance Company.

GEICO ranks as the second largest insurance company in the United States, with approximately 30 million insured vehicles and eighteen million auto policies, not to mention the forty thousand employee insurance policies.


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12 Business Resources for Female Entrepreneurs

While Cisco, Eventbrite, Orange Theory Fitness, 23andMe, and Bumble all sound like a random list of companies when grouped together, they all have one thing in common.  They are all billion-dollar businesses that were founded by women.

If you look deeper into the tales of these “girl bosses,” you’ll find stories of drive, determination, and support. While those three traits are what each of the above founders exhibited as they broke into the male-dominated startup world, the support piece is a newer concept. 

Being a woman in business is hard. It’s challenging to command the attention of the room and have you, and your business idea, taken seriously. But there’s a shift happening, and more and more resources created specifically for women by women are being made available. And more and more women are breaking into the startup world, a world that was previously heavily occupied by men. 

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