News and inspiration for entrepreneurs and creatives, plus updates on new developments at Hatchwise.
Hatchwise is #1 in Creative Custom Logo Design and Eyecatching Marketing Material Design.
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FEATURED Design Of The Week
Hi everyone,
This fun design was the winning entry in a recent contest for an Italian Food Truck Logo. Great job, Creativo!
Browse dozens of other active design contests
Emily Andros trusts Hatchwise to create high-quality designs for her clients
FEATURED POST: The Playboy Logo and the History of Business
The Playboy magazine has become one of the most recognizable and iconic sources of entertainment of all time. The magazine has been published monthly since 1953 and has rocked the world with its incredible features of adult content, sports, fashion, products, and show business.
However, Playboy would not be the iconic and well-known magazine we see and recognize today without one critical aspect: the logo. This visual identity is one of the most iconic brand marks that has revolutionized logos and graphic design for hundreds of thousands of brands.
Featured Design Contest: Singletary Fishing Co.
With Hatchwise, not only do new businesses have an opportunity to work with creatives that design brand logos that resonate with a specific customer base, they provide a few options to choose from. The most innovative and enjoyable way to get you these designs: contests.
Singletary Fishing Co. came to Hatchwise with an idea of what they wanted, removed all limitations for the design, and when the entries were reviewed, selected the perfect logo they knew would be easy to recognize and that spoke to the angler in all of us.
Featured Design Contest: Shroomies
Shroomies was recently one of those companies that turned to Hatchwise for help in designing its custom logo.
With Hatchwise, all Shroomies had to do was fill out a creative brief outlining the details of what the brand was looking for in a logo, and then Hatchwise’s team of creatives from all over the globe got to work on designing it.
It wasn’t long before Shroomies received a wide array of entries to choose the winning design from.
The History of the Starbucks Logo
With more than 16,000 stores in the U.S., Starbucks’ green siren has surpassed even the ubiquity of McDonalds’ Golden Arches, which adorn some 13,000 locations throughout the U.S. as of 2023.
The siren call of caffeine is both strong and effective, with the coffee giant’s sales growing from $29 billion in 2021 to nearly $36 billion in 2023.
In this article, we’ll do a deep dive into the mythology and branding psychology of the Starbucks siren, along with discussing the evolution of the logo’s leading lady from a saucy temptress to a mysterious icon.
- George Ryan