The Hatchwise Blog

News and inspiration for entrepreneurs and creatives, plus updates on new developments at Hatchwise.

 

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FEATURED POST:
Three Of The Worst Ways To Waste Money On Marketing

Marketing is for real! Marketing in itself is not a waste of money, but many methods of marketing chomp away loads of finance without generating satisfying returns. Most marketing campaigns are not mistakes, but rather poor execution. In our interconnected lives today, it’s clearer than ever that audiences are converted into customers. Therefore, the appearance and feel of the brand are more important than ever. 

Branding strategy considers a lot of factors like product or service characteristics, industry-sector, region, demographic characteristics, accessibility, media presence, regulations, and so on. There are many ways in which the marketing efforts fail to give the “bang for the buck” expected.

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The History Of The Goodreads Logo

For enthusiastic readers, the first thing on their minds is the book they’re currently devouring.

Following quickly behind on that list is what they’ll read next. That’s one of the reasons why the book-rating social platform, Goodreads, has been so popular for so long. 

Goodreads is a popular website and app that helps readers connect with each other and recommend their favorite books.

It’s been described as the ideal social media site for voracious readers. In this post, we will learn more about Goodreads’ history and subtle logo. 

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The History Of The UPS Logo

In 1907, 19-year-old James E. Casey and his teenage friend, Claude Ryan, decided to start a business in a Seattle saloon basement with only $100 to their name, which Ryan’s uncle had given them.

The delivery business started as nothing more than the basement, two bikes, the two boys, and a phone.

They called their business “the American Messenger Company.” Little did the boys know that their little basement business would go on to become a multi-billion Fortune 500 company, as well as one of the world’s largest shipping couriers in the world over the course of the next century after its initial founding. 
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What is Co-Branding and Is It Right for Your Business?

Co-branding is when two brands form a partnership. They play off each other and release joint advertising and marketing materials. Think Doritos and Taco Bell or Nike and Apple. It’s the perfect way to complement each other’s products and create a powerful double-brand customer experience. 

But co-branding isn’t just for big brands. You may have already done something like it if you’ve used influencer marketing! Read on to learn all about co-branding and whether it’s right for your business. 


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