- What it is
- A marketplace where advertisers sponsor specific pages on specific websites, and site owners sell those pages directly. AdSworn calls its two sides sponsors and publishers
- How traffic is verified
- Read from the publisher's own Google Search Console and Google Analytics, read-only. Search Console is required, Analytics is optional, and disconnecting either takes the listing down
- What sponsors see first
- The page's real Google searches, its page views over the last 4 weeks, where its readers come from, trend notes like busier than usual, and one fixed price
- Formats
- A banner ad sold per 4 weeks (4, 8 or 12 week terms, from $25), and a featured post sold per year (from $150 a year), written by the sponsor and set inside the article in the site's own fonts, labeled Sponsored
- Prices
- Publishers set their own. Starter rates are $15 per 1,000 page views for banners ($25 minimum) and $20 per 1,000 page views over a year for featured posts ($150 minimum)
- Fees
- Free to list, no contract. AdSworn takes 8% of each sale out of the publisher's payout, and covers card processing. Sponsors pay exactly the listed price and nothing on top
- Approvals
- The site owner approves every sponsor before anything runs, and nothing is charged until then. AdSworn holds the payment until its snippet confirms the ad is live, and refunds it in full if it never runs
- Counting
- An ad view is counted when at least half the ad has been on screen for one second, and every click routes through an AdSworn redirect. The delivery report comes from AdSworn's own counting, not the publisher's
- Link attributes
- Every ad and featured post link carries rel="sponsored", which is what Google requires for paid links
- Install
- One script tag plus one placeholder per format in the site's templates, about two lines of code. Single-page apps call window.AdSworn.render() after a route change