Superhero Goals

Company or website name

Superhero Goals

Slogan or Tagline

I Believe I can Fly

Describe your company and organization and target audience

This logo/company was created and inspired by my ten year old son who came up with the concept of superhero goals. He is an amazing artist, a huge sneaker head and the face of the brand.  He drew a collection of his favorite super heroes wearing his favorite sneakers and fashion accessories i.e. hoodies, caps, jerseys etc.  One day -  while he was in the middle of drawing for his collection - I asked him who his favorite superhero is and what his favorite super power is. I was brought to tears when he said "Dad, you're my favorite superhero."  Eventually, after the tears dried up he went down a list of the most obvious superheros and their super powers, surprisingly ending with "but Dad, I don't want any of their powers because I already have my own" - he pointed to his pencil and the picture he was drawing. He was a refreshing reminder that "you don't need to have super powers to be a superhero."

Superhero goals is a youth brand/company/niche store that is meant to inspire - primarily children//youth, but anyone in general - to tap into their talents and abilities and shoot for the stars.  The target audience is children/youth, but when he gets older I would imagine that he would rebrand this idea to target older ages.

The design should have the following

I was thinking of the Air Jordan symbol wearing a cape and the crown from the motif - something to that effect.

I did attach his motif and a prototype of one of the pictures from the collection to give you an idea of the types of products.  This design and others like it will be on youth clothing.  I would like to include the crown only (not the whole motif) with his initials in the middle somewhere in the logo.  This would be the icon.  Also, don't use a traditional royal crown, I would prefer something a little more raw  - like the Basquiat crown.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

I would like it to be youth friendly, somewhat hip/"urban," simple but catchy.  I am not an artist so I will leave the creativy to the creators.

What style of logo would you like?

Colors to use in the design

I want it to use colors that symbolize power, confidence, artistry and empowerment. Again, youth friendly - I'll leave it to the artist and make adjustments later if I need to.

Briefly describe your contest

play to win