Superhero Goals

Company or website name

Superhero Goals

Slogan or Tagline

I Believe I can Fly

Describe your company and organization and target audience

This logo/company was created and inspired by my ten year old son who came up with the concept of superhero goals. He is an amazing artist, a huge sneaker head and the face of the brand.  He drew a collection of his favorite super heroes wearing his favorite sneakers and fashion accessories i.e. hoodies, caps, jerseys etc.  One day -  while he was in the middle of drawing for his collection - I asked him who his favorite superhero is and what his favorite super power is. I was brought to tears when he said "Dad, you're my favorite superhero."  Eventually, after the tears dried up he went down a list of the most obvious superheros and their super powers, surprisingly ending with "but Dad, I don't want any of their powers because I already have my own" - he pointed to his pencil and the picture he was drawing. He was a refreshing reminder that "you don't need to have super powers to be a superhero."

Superhero goals is a youth brand/company/niche store that is meant to inspire - primarily children//youth, but anyone in general - to tap into their talents and abilities and shoot for the stars.  The target audience is children/youth, but when he gets older I would imagine that he would rebrand this idea to target older ages.