SHR

What the contest holder asked for

Company or website name

SHR

Slogan or Tagline

Conservation by Design

The design should have the following

<p><i>(AI-assisted design processes are acceptable; however, final submissions must be original work and delivered as professionally constructed vector artwork. Designs should not rely on AI-generated effects, raster imagery, or elements that cannot be reproduced cleanly across print, signage, apparel, and digital applications.}</i></p><p>SHR is an award-winning design firm specializing in landscape architecture, architecture, exhibit design, planning, and storytelling for zoos, aquariums, museums, parks, and public spaces. We create immersive environments that connect people with nature, wildlife, and place.</p><p>We are seeking an iconic, elegant, and highly recognizable identity for SHR. We are exploring a simplified brand expression and are open to using simply "SHR" rather than "SHR Studios" as the primary mark.</p><p>The logo should be timeless, sophisticated, and memorable—simple enough to be recognized instantly and distinctive enough to become synonymous with our firm. We are not looking for a logo that literally explains what we do. Instead, we are seeking a mark that represents creativity, design excellence, innovation, craftsmanship, and thoughtful problem-solving.</p><p>While SHR is well known for its work with zoos, aquariums, museums, and public spaces, we do not view ourselves as a zoo company. We are a design firm first. We admire the strength, confidence, and simplicity of identity systems used by leading design practices such as OLIN, Sasaki, Gensler, and similar firms. Their logos do not describe their work—they represent their reputation.</p><p>We encourage designers to think beyond obvious representations of our projects. We are particularly interested in strong wordmarks, monograms, or abstract symbols that become uniquely identifiable as SHR.</p><p>That said, we are open to thoughtful references to nature, wildlife, movement, exploration, ecology, or the outdoors if they are executed in a sophisticated and abstract way. We are not interested in cartoon animals, paw prints, zoo-themed graphics, generic trees, leaves, habitats, or other literal imagery. However, a strong symbol inspired by the natural world could be successful if it feels timeless, elegant, distinctive, and appropriate for a leading design firm.</p><p>One reason we are exploring a new identity is that our current logo can feel overly delicate and intricate in certain applications. The fine lines and level of detail do not always reproduce well at small scales or across a variety of media, including embroidered apparel, promotional items, vinyl graphics, signage, and construction documents. We are seeking a mark with greater clarity, strength, and visual impact—something simpler, more confident, and more durable across all applications. The goal is not to lose sophistication, but to achieve it through simplicity rather than complexity.</p><p>The logo must be versatile and work across digital media, presentations, construction documents, apparel, environmental graphics, signage, and publications. It should remain effective at both large and small scales.</p><p>Most importantly, the logo must be strong enough to work as a pure silhouette and remain instantly recognizable in black and white. While we welcome color exploration and refinement of our existing palette, the mark should not rely on color, gradients, shadows, or special effects to be effective. A successful design will be as compelling in solid black or white as it is in full color.</p><p>We have uploaded our current logos and branding materials, along with an inspiration logo that reflects some of the qualities we admire. These examples are intended to provide context, not to limit creativity or dictate a particular direction. The inspiration logo is not intended to be copied or closely imitated; rather, it illustrates qualities we appreciate, including simplicity, elegance, strong silhouette, memorability, and the ability to function as an iconic symbol. We are interested in discovering what those qualities might look like when expressed uniquely as SHR.</p><p>Our goal is a logo that feels enduring rather than trendy—one that could represent SHR for decades to come.</p>

This logo will be used for

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What style of logo would you like?

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Colors to use in the design

<p><img 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8gIWKRx8I6qhI7eIy7BMymAeTT&#xA;qIiMCRzAYT/ysLzT/wAtKf8AIpP6Z1X8nYe77Xh/5Z1Hf9gRum+ePMc6agZLhSbexuriL92gpJFE&#xA;WQ9OxGY2q0WOEQQOodz2Brsup1cMeQ3CRF/N5T/yvb8yf+rhF/0jw/8ANOR/KY+59x/0LaH+af8A&#xA;TH9bOfye/M3zh5l82Pp2r3STWgtZJgixRxnmrIAaqoP7RzH1OCEI2HRe0XYmm02n48calxAcye97&#xA;XmveHad1RGdtlUEk+wxJVJNei1yTTHk0iUxaikiyOKK3JAD+6HIEbVFf8xkYpKUWP5i2lnEYvNRT&#xA;Spox+8u5Kpb1pX4i392aV+1tt2yYBLEyA5swhnhnhjnhcSQyqHjkU1VlYVBB8CMDIgg0Us1WPUrr&#xA;TbhtNlMV86g27jj8KhgafFtVwP65Eb7pLHtN8+T6enoea0+qMlAb/gVTc8R6i0+GppuNt+2TAJ5M&#xA;JSAFll+n6jYalZRX2n3Ed3ZTjlBcwsJI3WtKqy1BG3bAyMSOavyHIr3G+KFBjIzclO5BKD2U/wDG&#xA;1cVVUkDEb/aFR8xiq/FXYq7FXYq7FXYqol6usjf3e/Ae/wDNirpgySLKp2PwuO3tXFVVHDCo+RB6&#xA;g4q0PhenZtx8++KrsVfnnm5dcz/8h/8Ayaujf6l7/wBQM+Uan+7Lbh+oPTM5x2zIvIH/ACk0H/GO&#xA;b/k22WYvqYT5MjypuRNh/eS/8YJv+TZzI0v94HG1f91L3PM87p8yTPRf7rVv+2Xe/wDJhsw9d9A/&#xA;rB6L2V/40Mf9YfeHg+Qfp16f/wA48f8AKfSf8wM3/E48xNb9HxeX9r/8UH9cfcX0rmpfMUPfMREo&#xA;ArVhse5G4H0kUyM+TKKU65/iBHit9Nv7e1WVKKGtWubp3r8ZSs0USAVB5OCPHJAgMCCeTFtX/KTR&#xA;fMdzYalr17JqUtncLKGunW6R3SVSqemBFaovJCpRIaGprU4knkoiBuziOyh0/TRawu/1WJeCrIxk&#xA;KoTT7TVagB2r0yMuTIc0JrD61Dbw/ULu2s3l5ep69vJdSM5A4pFGksFSN+pNAOlMIIA3RIEnZiHm&#xA;L8q9O84afJH5l1Ge/wDSartPKrLCyJuot7f0baOhIY8lc9KsclZ9zHhHPmzvSNHtNJtVtLLklstS&#xA;sFaole0a9I1HZFoo7DAyRNxUKGH2vsj/AGW366Yq6YrGY27KSKDw4n+mKqQBqDts/HbpQfF/ZiqK&#xA;xV2KuxVbz+Pie4qp8fHFV2KqcprxjH7fX/VHX+mKunUGFx4Co+Y3GKrvhkj3HwuOnsRiqlGWALHd&#xA;0PGT3A6H7t8VVXHJPh69VPvirasGUMOhxV8T/wDKnPzP/wCpcu/+BX+ubTxod7g+HLuZn+Tv5Z+f&#xA;dH/MXStR1PRLm1soVuhLPIAFXnaTItaHuzAZVnyxMCAWzFAiQtnv+D/M3/Vul+4f1zReHLudlxBP&#xA;PJnlzXLPX4Z7qzkihVJAXYClShA7+OWY4EFjKQpPP0TqX/LO+V+HLubOMK9ppl+jyF4GAMUqjbuU&#xA;IAy7TRImCWjUkHHIDueff4X8xf8AVtuP+RbZ2P5rF/OD59+Qz/zJfJMNJ8u67HHqYksJ1MunXcUd&#xA;UI5O8JCqPcnpmLq9RjlEURzDvfZvT5MWtxznExiCNz7w8a/5Vv5+/wCpfvv+RD/0yHjw7w/Qv8s6&#xA;T/VYfMPQvyN8oeaNI86PdanpVzZ2xs5UE00TIvIuhAqR12zF1eWMoUD1ed9p+0NPm0ojjnGUuMbA&#xA;+979mtfPUJqc8UFuJpTxijcPI3gqfET+GQmWUWE+YvNGv6Dd2l89tDDZ3sfr6hqVzFPNFAvqKI7Z&#xA;2twTbqqNUyurLyrl2HGJCzza8kyD5IDy9rXmLT4NHguYrVtF1bW7yxtwnqfWo3S7ubhZHYn02V/q&#xA;7DiBttuegtlEG+8BrBI+bJfJmta7r3lG21rWBawjUoYZ4ILUSfu0cCvqPIx5E9dgKdN+uU54gWA2&#xA;4iTuUv8ANHmHzBYQ22tadarNDdNKDdSQT3aWtoi8kZobYiWk5HJpFrxFKg44YiW5XJIjkxzRfMev&#xA;29jrurQLY3Gg3utJBKYzI0rHUFtoVmhkJRPTVpkoClWFTtl8oiwOtNIkdz0tnnlLVPMOqm/udQFo&#xA;mnxXl5ZWUcCyesws7uW2MkrOxUcvS+yB713oKZgDk2xJKdzEiGRSd0oQe9K1GQZLLiQH0t93DKD7&#xA;mgriqyNqlABSoX4fE/EK4pRuKHYq7FVsikrVftLuvzGKtqwZQw6EVH04qsT4pXfsvwD6Nziqpiql&#xA;amsCe1R9xpirj8FwD2kFD/rLuPwrirqlD6Q/a/uz4Dv92KtIeBkjHQU4D/W/txVWxV2KuxV2KuxV&#xA;2KuxV2KuxV2KuxVJ/NbINKCOKrLPCjD/ACTIOf8AwgOV5eTKHNjXn/R9Nv8AV7SW8tJ7qP6uEX6v&#xA;Z3FyD/pEblZWhRkaMqG/dyGlfip1OZWOW2zTMbpTLc301sKW11bCC6F5pVuNKui1vcbiaRKw8jya&#xA;4cjkD8NenQSr8WxZJpzpD+XsiW6NDDGksNlC0D2xji9QpAnpuFb4V4itN/fMfP1bsXRE695TsfMF&#xA;rpqOkf1a2ikVX3WVVkiCqqOtGCkgc1rRgNwclinQ2RONlLovI2qRWzafFLZxaUwWR7OOEKrXUJBg&#xA;mFF+Ar6URoKgU6GnxT8Qc+rDgLIfLulXmnWEtteSRSs8zzgxKEHKakszEALu9w0j/TkJG2cRSNuF&#xA;MYLVrHShruR3H45FKELhpUr0Ar7dKf8AEsCVwkPJCuxMjD6GoRiqZYUOxV2KuxVTjITmp6ISfoO+&#xA;KtwAiFa9T8R+bb4qvxVSttkK9lZgPvxV1z/d1H2k+MD/AFev4Yq01XLSLuUpw96bn7+mKrSwNwjj&#xA;dfH/AFgKYqiMVdirsVdirsVdirsVdirsVdirsVSTXp7GUxRTGdfqc8dxIVtbiWMhBUjmiMv2W8cj&#xA;KNpBpVtdc01IFjiF3IiVUN9Tuj0NKVEXbphAoUpNq36esf8AfV3/ANIV3/1SwoQmqahZX1jJbBbt&#xA;C5Rg31K7O6OH/wB9d+OCQsJBVrfVtPgQokd4U5FlBsrvaprQfuumMRSk2q/p6x/31d/9IV3/ANUs&#xA;KHfp6x/31d/9IV3/ANUsVWtrlgylTFd0Ox/0K7/6pYqojUNKFP3V5sCP947vof8AnliqraXGnTTJ&#xA;HFHcq9eQMltcRL8O+7SRqv44qmeKuxV2KuxVD3LULAH7a8D867f8SOKojFXYqoRsU9QUq5c8R86H&#xA;+OKrkoI3d9z8XM+ykjFWrQUt1U9Vqp+YOKrFT450HUUKfr/Xiqr9Ztv9+p/wQyrx8f8AOHzZcEu5&#xA;tZ4GNFkUnwDAnDHNAmgR81MSOjX1m3/36n/BDB48P5w+bFtZ4WNFkUnwBBwjLA7AhVL9IWH/AC0x&#xA;f8Gv9cfFh3j5quW9snNFuI2IBJAdTsNyeuEZIk0CFUP03ov/AC323/I6P+uW8J7mHix7wvh1TTJm&#xA;KQ3kEjAFiqSIxoOpoDgII5pjME0Da79Jad/y1Q/8jF/rlfix7w3+DP8Amn5L4ry0mbhFPHI1K8UZ&#xA;WNPkDhE4nkWMschzBCrkmD5W/wCcgtautN/M25W2gsiXtIS7z2NncO3qRGJuTzRSM37v4dz02zNw&#xA;YYyjZDjZchB2ZT5Y1KXTLez1TTbe0stRvrKCW7ureztYpJHuoo556skY2eX4iOlc1WaZjMgcrc3H&#xA;EGIJesxazqTXiRmb4DIFI4p05U8Mh4suKmzgFMGk8/ebRDMwvt1ikZT6UPVUJH7HiM6zJocQiSB9&#xA;peR7I7QzZtXixzlcJZIgihyJ35Bg2hfmt+Zur3FxZfpk+o1tM0LLb2wIkRCVI4xA7HMPLp8cRdPs&#xA;ntD2JpdPpJZMUOGYre5Hr5llv5Yax+ZVxrV4uvazJeWq2bNFG8SIBL60QDVCJ+yWH05gaoREPTsX&#xA;z3ASZbs71i+8wJp3K2u2Sb1kHIKp+Eq9RuPEDNeJSrm5RASn9J+b/qKt9fb1fVYFuCfZ4ig6eObP&#xA;s2MZcXGLdP2vPJER8M8PO2Neatc/MeEWv1DV5IeXqepSKI1px49R23zNyY8XFsHqvY3Hhy4JnVR8&#xA;SXHt02odzIPI2s+b7v8AREOp31xNJ68n111jIR4+EzJ6nGxlRRyUCv1mPp15fA2vzgCW3Jr7Zx4o&#xA;aiQxDhhtt8HpmUurdirStWoOzDqMVbxVQuwoEbn9l1rT54qrggio6Yq7FVG3+IySEUZiPu4gjFVi&#xA;sWHH9lm/4kSx/wCFxVUhNJZkpTcMPpFP4YqsPw3LP4cVPyb+2mKsAzyh6JH6D/x1YflJ/wAm2zad&#xA;jf4zH/O/3JcbV/3Z/HVCZjOjR+if73f885P+IHNn2P8A349x+5IebZSzTby1/vdP/wAwl1/yYfNn&#xA;2P8A4xH4teX6T7niueiPGs0/Kb/lJLr/ALZ15/yaOYfaH9zL3O37C/xqHv8A0plnnj7OzD8rf+Um&#xA;b/mGk/4kubPsn+9+Dpu3f7j/ADh+l63nSPHvD/zK8mflx5n/ADAki1LWZYNfYQWi6bBd6bHIz+ks&#xA;kapDcSrOWZZB+zv2y/HnMRQap4hI2ye2/LqzgtLa2W01QpawQ26MXsKlYY1jUn971IXfMSeMSkT3&#xA;t8ZUKZGljIs4mGmX3JWD052dKg1/3/kfBF2y8Q1THG/L9WR0+rajR0ZCf9C/bUr/AMtHvm5n2nIi&#xA;qDpdF2THT54ZRIkwkJV7jaVeV/yetNA1dNSSHUrkokkZhkFiFIkUqa0n98x8mrMhVPd9pe0uTV4T&#xA;ilAAGvsZzYWCWUrSQ6LdhnXgaGyG1Qe0w8MxZGw8yBSKleaWPg2j3nGob7dp1FR/v/3yHCGVqfpN&#xA;w4foe8pWv27T/qvlmORjyasuMT5qFxp0c/Hno158NafHad6f8X+2TOUlydLlOAER6qVh5btv0zaX&#xA;psbm3a1dpImli0x1BMTx09VRLdL9s/YcHtXjUZWTaMuUzlxHmyvA1uxVZKCB6g6r19x3GKrwa7jF&#xA;VC8FYh412+YBxVUjI6Dp1X5HFXTGkLnwU/qxVZX00mI/ZO30IMVU7egMaHZl5ch/ldv+FGKqjr/p&#xA;SkGhZCB81I/riq0fvJJkOzFV+g74qwDPKHokfoP/AB1YflJ/ybbNp2N/jMf87/clxtX/AHZ/HVCZ&#xA;jOjR+if73f8APOT/AIgc2fY/9+PcfuSHm2Us028tf73T/wDMJdf8mHzZ9j/4xH4teX6T7niueiPG&#xA;s0/Kb/lJLr/tnXn/ACaOYfaH9zL3O37C/wAah7/0plnnj7OzD8rf+Umb/mGk/wCJLmz7J/vfg6bt&#xA;3+4/zh+l63nSPHsA8zah5BtvM7jV7y+jv1aAlYrq8EIdzGiIIYZOI4VRz8FPi5da5dESrZrkRe6E&#xA;13TPKelXR027n1uTjHEyq2sXXpssomKkLLcjlw+rMTVaDrhiSd9vkggDvT3SfKugappkWpRXGqqm&#xA;pRpcL6mpXxkQSIaBSZm9OgkOykZAzINbfJkIgpV+YWp+V9Cby/p+sNfG1uFe1ja3vZoDwi9IVmVZ&#xA;I/VrtUk1py61IyWME2QiZAq0n12Ty/Y6tLpSrfzCGUTB2128Qvz+rAFUDyFgPW4qh2rTsxKyjZF/&#xA;oYmr/azKD8uPLkYlIn1R2np6sh1fUgzhQQoYrcLUAE9cr8Q+XyDPgCB8zaJ5E0PTra81j620ENzH&#xA;6LPfXsziRpFkMp5zln9FIfVdjUrGjU2FMMZSJ2RIAc0LrTeRbXRLPU5L7UpLF5ZYYLhNTuw/K3ju&#xA;JZF9W5uEZOQhkQsGDHYE8RsY8V1+hTVI3y/ovlPXrOW8toNRitBLNbPaT394LdyhKORbpcvbsjGp&#xA;+zud+uCUiEgAsrsbJLOJ40lllVnLgzO0jLy/ZDNVqD3OVk2yARGBLsVdiqyLYGP+Q0Hy6jFVtwAQ&#xA;gPdwPwOKtQODEv8AMnwN+rFW7r/ed96bdcVQ4lMxC0p6klWHsoH66YpXE0uXI6h4z944/wAcUL5f&#xA;huYmPQtt9K0P6hiq4D/S2b/JC/fU/wAMVST/AAfH/wAtR/4Af1zlv9DMf55+X7XYfnz3K9j5aS0u&#xA;knFwXKhhx40+0pXx98ydJ2CMOQT47q+neK72vLqzOJjSl/hKP/lpP/AD+uV/6HY/z/s/a4VK9l5c&#xA;S1n9UTlvhZacafaBHjmTpOxhhnx8V8+netMd/wCVWW//AFcX/wCRQ/5qyH8hj+f9n7UorTvy6isp&#xA;pJVvmcvDLDQxgAeqhSv2u3LMnSdljDkE+K68kSFghg//AELj/wB/D/05/wDX/Oh/N+Tpf5H/AKX2&#xA;ftTryn+Sn+H9Slvf0z9Z9S2mtvT+renT1k48q+q/TwplOoy+JAxqrczQaL8vlGS+KulUif8AlUP/&#xA;AGtv+nf/AK+5zv8AI39P7P2vZ/6If6H+y/YnHlbyD+gdTN99f+s1jaP0/S4faINa828PDMrSdn+D&#xA;Pi4r27v2uHru1vzGPg4eHe+d/oZbmydOwfzR+Vq6/rcmqN5k1mwEgjrY2d16duvprxqqcTSu9fcn&#xA;LYZaFUGuWOzzQUH5WaFpEEjan5q1uWOVlWGW71WWHg/xfYKNEpZlPcHptTfCcxPQfJRj8ym1pZeS&#xA;rS8guIvME5kgJZIpNZuZImoAvxQvO0bAe65AzPl8mQiu8wW3lPW7m1nuNct4hbEEwqdOmSXi4deZ&#xA;uYbhxxZduDLTr13xjOlMbQlr5c/LSOa6lvZtL1N7s/vDdw6XUICpWOsUMTMq8BTmWPv0wnIUcATn&#xA;Sm8haaxGknSrJ5KKRa/V4i2yqB+7412RR9AyBkTzZAAKnm/TNC1PSRZ6zcQ21rJIPTknS0kX1ArE&#xA;cVvY54i1Kn7FdvnhjKjayFsZj8o/llG8pnv7C4sHkWV9PnTS2twUhMAC0gWRQF49HqOIpQVBl4pY&#xA;+GE2u9M/K689L61Bo05hbnE0n1ZmU8g2zHfqo2yInIdU8IT+31rRrmZYbe/t5pnrxijlR2NBU0UE&#xA;noMiyRmKtMxG9CR3p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Types of files I need for this design

[object Object], [object Object], [object Object], [object Object], [object Object]

Briefly describe your contest

SHR is an award-winning design firm specializing in landscape architecture, architecture, exhibit design, planning, and storytelling. We are seeking a new logo that is iconic, elegant, timeless, and instantly recognizable. We are exploring a simplified identity centered on "SHR" rather than "SHR Studios." We admire the strength and simplicity of logos used by leading design firms such as OLIN, Sasaki, and Gensler. We are looking for a mark that feels sophisticated and design-forward rather than corporate or trendy. While we are open to subtle and abstract references to nature or wildlife, we want to avoid literal zoo imagery, cartoon animals, paw prints, leaves, and other obvious representations of our work. The logo should be simple, memorable, and versatile enough to work across presentations, construction documents, signage, apparel, and digital media. It must reproduce clearly at all sizes and remain effective in black and white as a strong silhouette. We have uploaded our current logos and an inspiration logo to help communicate our aesthetic preferences.

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