Creative BriefWhat the contest holder asked for
SHR is an award-winning design firm specializing in landscape architecture, architecture, exhibit design, planning, and storytelling. We are seeking a new logo that is iconic, elegant, timeless, and instantly recognizable. We are exploring a simplified identity centered on "SHR" rather than "SHR Studios." We admire the strength and simplicity of logos used by leading design firms such as OLIN, Sasaki, and Gensler. We are looking for a mark that feels sophisticated and design-forward rather than corporate or trendy. While we are open to subtle and abstract references to nature or wildlife, we want to avoid literal zoo imagery, cartoon animals, paw prints, leaves, and other obvious representations of our work. The logo should be simple, memorable, and versatile enough to work across presentations, construction documents, signage, apparel, and digital media. It must reproduce clearly at all sizes and remain effective in black and white as a strong silhouette. We have uploaded our current logos and an inspiration logo to help communicate our aesthetic preferences.
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