New Haven Direct Connect

What the contest holder asked for

Company or website name

New Haven Direct Connect

Slogan or Tagline

Genuine Italian Gourmet at Your Doorstep

Describe your company and organization and target audience

<p>The target audience is relocated people who lived in the Northeastern US, that now live in the Southeastern US (Florida, North and South Carolina). These people miss the ethnic foods they grew up with, especially what they consider to be "genuine Italian" foods. Foods that are made according to what their families consider genuine. Many of these foods are exclusively found in the Northeastern US, and not where these people have relocated to. They therefore miss them. The nostalgia, the familiarity, the family memories and the great taste.&nbsp;</p><p>New Haven, CT is one of the hot beds for this type of food in the Northeastern US. CT has also lost a lot of population to the Southeastern US. So, there are many former CT residents looking for this food locally, that cannot find it any more. New Haven Direct Connect will help with that.</p><p>New Haven Direct Connect is an ecommerce shopping service that allows hungry former CT residents to build a "Shopping basket" (minimum order $100) made up of items from 6 of their favorite New Haven, CT brands. Meats, cheeses, pastas, canned and jarred items or Italian origin will be shopped for, packaged and shipped to these consumers' new homes in the Southeast, We do all the shopping for them.</p><p><br></p>

The design should have the following

<p>A little traditional but not overly so. Perhaps use the colors of the Italian flag? Or a CT map highlighting New Haven- NOT MANDATORY, just suggestions.</p><p>Should convey genuine, top food quality and care taken in putting packages together.</p><p>There can be some nostalgia but not too much.</p><p>May later incorporate www.newhavendirectconnect.com</p>

This logo will be used for

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This design should not have this in the entries

Italian flag colors

These values are what the logo should communicate

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What style of logo would you like?

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Colors to use in the design

<p>Italian Flag</p><p>Colors that convey high quality food and service</p><p><br></p>

Other Facts

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Briefly describe your contest

A logo design contest for a new gourmet Italian food delivery service bringing the great ethnic food from the Northeast US to other parts of the country via shipments, where it is currently not available.