New Haven Direct Connect

Company or website name

New Haven Direct Connect

Slogan or Tagline

Genuine Italian Gourmet at Your Doorstep

Describe your company and organization and target audience

The target audience is relocated people who lived in the Northeastern US, that now live in the Southeastern US (Florida, North and South Carolina). These people miss the ethnic foods they grew up with, especially what they consider to be "genuine Italian" foods. Foods that are made according to what their families consider genuine. Many of these foods are exclusively found in the Northeastern US, and not where these people have relocated to. They therefore miss them. The nostalgia, the familiarity, the family memories and the great taste. 

New Haven, CT is one of the hot beds for this type of food in the Northeastern US. CT has also lost a lot of population to the Southeastern US. So, there are many former CT residents looking for this food locally, that cannot find it any more. New Haven Direct Connect will help with that.

New Haven Direct Connect is an ecommerce shopping service that allows hungry former CT residents to build a "Shopping basket" (minimum order $100) made up of items from 6 of their favorite New Haven, CT brands. Meats, cheeses, pastas, canned and jarred items or Italian origin will be shopped for, packaged and shipped to these consumers' new homes in the Southeast, We do all the shopping for them.