UNDESIGN

Company or website name

UNDESIGN

Describe your company and organization and target audience

WHAT: Undesign is a startup design company which will cater to both residential and commercial clients alike. I create comprehensive, master-planned design concepts for those who seek to create unique, compelling new spaces for themselves and others to enjoy. Before a renovation can begin, clients need a strong, guiding vision for their space. They have a look in mind, and more importantly, a "feeling" that they want to achieve once the space has been built out. This can include interior rooms, exterior landscapes, offices, retail spaces, or even restaurants.

HOW: I thoroughly interview my clients and I personally assess the space(s) they will be renovating. I then use modern CAD software to design and render an exciting, life-like 3D model of their project. I collaborate with clients until we've finally reached a perfect design.

WHY: I'll be the first to admit that this task isn't new. But what is new, is the growing demand for unique and original project designs that break far away from the boring, the traditional and the mundane. Most clients start their renovation journey by contacting either a builder or an over-priced architect. While a good builder can bring even the most unusual ideas to life, they typically are not perpetual students of design, and do not seek to push the boundaries of what can be done. An architect is traditionally the answer to this, but hiring one capable of creating bold new looks generally requires paying a fortune, which eliminates this solution for virtually everyone with a typical budget.

WHY ME: I stand in a unique position having a background in both construction *and* design. I have a thorough understanding of how things can/should be built, but I've also trained under a nationally renowned designer who has taught me how to properly push the envelope and consistently create fresh new ideas that people fall in love with every time. I want to share my unique experience and vision with anyone and everyone who is seeking this type of service. In my personal experience, it seems to me that the architectural and landscape design of the world at large (mostly) lacks originality, thoughtfulness and all-around good design principles. I want to help fix this, one small design project at a time. If clients are seeking good design and something new, I am seeking them.

The design should have the following

I am consistently drawn to geometry, symbolism (especially esoteric symbolism), metaphorical meaning, and all things that are hidden, encoded or otherwise non-obvious. For these reasons, I've really been seeking a "Baroque" or "Old World" style of branding. While I want the logo to be functional and useful, I also want it to be meaningful and significant. I'll upload photos of some symbolism I had previously drafted if it helps give you an idea of the kinds of symbols that are meaningful to me:

"Squaring the Circle": Before the dawn of modern technology, the process of "squaring a circle" was virtually impossible to do, even with tools. Despite knowing this, geometers and mathematicians alike still relentlessly pursued this task because it represented the pursuit of perfection. It was the pursuit of the impossible--not the achievement--that created the meaning. This symbol must be included.

"Moth / Lantern": The classic struggle between the light and the darkness. I've always been fond of the idea of a single lantern hanging alone in the darkness, showing the way. It seemed natural to me that a moth was a creature which was compelled to seek the light.

"Icosahedron": Among many other geometric shapes and polyhedrons, I've always had an affinity for the 20-sided Icosahedron.

"22/7": Pi is a transcendent mathematical number that seems to permeate the entire universe and all living things within it. People have tried to approximate Pi for as long as we've known about it. While 22 over 7 is far from being accurate, it's widely regarded as the simplest approximation.

Other symbols worth mentioning:
"Anvil"
"Key"
"Open Book"
"Hourglass"
"Scales"

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

Colors to use in the design

I'm open to suggestions, but I'm perpetually attracted to blue, grey, black, white, and deep dark bronze.

Briefly describe your contest

Seeking A Baroque/Vintage Logo Design Filled With Symbolism