Jonah Larkin -a Logo Design Contest by jonahklarkin

Creative Brief

Contest received 729 entries and the contest holder has awarded a winner.

Company or website name

Jonah Larkin

Describe your company and organization and target audience

I am a life and executive coach for men between 35-55 years old. Many are business men either running their own business, work in a corporate environment or have had big success in business and are transitioning into the next phase of their life adventure.

Here is additional info
Jonah Larkin Branding

Brand Archetype: The Explorer

Values: Inspiration, Courage, Adventure, Exploration, The Unknown, Self Discovery, Energy, Liberation. Willing to go where things are uncomfortable but also provide the greatest value

Brand Voice/Tone: exciting, fearless, daring

Attitude: You’ve only got this one life, get out there and make it count. Heed the call of adventure-external and internal.

Sub Archetype: The Sage or Hero

Goal: To live an exciting and fulfilling life
Desire: Freedom-external and internal and be free to explore and discover
Fear: Feeling trapped
Strategy: Take the road less traveled

The Journey: The explorer is all about attaining self realization through discovery. There are 3 primary stages of the explorer journey

Get outside and explore the world
Look inside to find one’s own authentic identity in the world
Find your promised land

You decide where you’re going and no matter the circumstances-you are free

Influencer Archetype: The Sage or Hero

The design should have the following

It should be clean and somewhat minimalist. It should be simple but powerful and communicate a sense of adventure, inspiration and insight.

This logo will be used for

  • Online (Website, facebook etc.)
  • Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

No comic sans, no weird cartoony pictures. Also please do not copy other designers ideas. No need to put the tagline into the logo.

Colors to use in the design

Red, greys, blues, blacks in combination or with earth tones. I like simple colors with bold accents or outlines.

Briefly describe your contest

Logo needed for executive and life coach